Frequently Asked Questions

From the 6th week of life you can offer our kitten food to the kittens and slowly get them used to it.

For pregnant or lactating dogs, as well as animals currently on medication, we advise you to consult your vet before giving your dog Fit-Bits functional snacks with added benefits. 

To register with PLATINUM as a breeder, we first need a copy of your kennel licence or a breeding license from your breeders’ association.

Please use our form to sent us the information needed.

After registering, breeders are sent a separate breeders’ price list with preferential terms. These conditions are also stored in your online shop account so you can see the prices that apply to you after logging into the online shop.

As part of our breeder terms, we provide our registered breeders who feed and raise their puppies on PLATINUM dog feed with puppy starter sets for free.

You can request the starter sets directly via our form.

Our starter sets include a 1.5 kg bag of dry feed, a package of Menu Puppy Chicken, a toy, a measuring cup and information leaflets.

If your bitch is fed our PLATINUM feed and digests it well there is generally no need to switch her to our puppy feed.

Our Menu Puppy Chicken wet feed is very well suited to start feeding puppies after the suckling period.

Blending a small portion of the MENU Puppy Chicken wet feed with some lukewarm water and then offering the puppies the resulting puree as a „first meal“ has proven successful.

In the following days, you can gradually add more crumbled puppy dry feed to let the puree meal slowly peter out. Our Puppy dry feed is very easy to crush thanks to a residual moisture content of 19% and the puppies are quite keen on the resulting small pieces.

Your puppy will appreciate having something to chomp on starting by the fourth week of after birth. This is the right time to offer puppies solid feed and water in addition to the milk they get from their mother. You can also start to feed PLATINUM dry feed Puppy Chicken and PLATINUM wet feed Menu Puppy Chicken around the same time.

Our breeder support service and our veterinarian would be happy to provide you with individual advice on this:
E-Mail: zuechter@platinum.com
E-Mail: tierarzt@platinum.com
Call our free service number on: 08 00/ 3 64 36 63 (08 00/ DOGFOOD)

To receive individual advice on this, please feel free to contact our breeders support service or our veterinarian:
E-Mail: zuechter@platinum.com
E-Mail: tierarzt@platinum.com
Call our free service number on: 08 00/ 3 64 36 63 (08 00/ DOGFOOD)