Our milestones


  • Introducing our complete dry cat food: MeatCrisp from the Freshmeatdryer


  • Big name: We call our unchanged preparation method Fleischsaftgarung and win Snoopy as an ambassador.
  • Our dog food gets tested regularly and independently by TÜV Süd ELAB. The following is checked: our proportion of fresh meat (Checking compliance with the recipe at the preparation site), our declaration and for harmful substances to protect the health of your best friend.
  • Our new online shop launches.
  • Once again 1st place in the CheckForPet food check in the section of dry dog food


  • Again ranked as Top 1 Rated Brank in the range of pet food by CheckForPet.


  • PLATINUM ranked first in the CheckForPet pet food check with more than 250 food brands and 100.000 customer reviews..
  • More than 50.000 positive reviews on Trusted-Shops from verified customers.



  • We are the first and only dog food whose amount of fresh meat gets certified, by TÜV Rheinland.
  • Launching our wet food Menu mini in the 100g-tray.
  • According to a great majority of user of the leading German online community gutefrage.net PLATINUM gets voted as the most popular dog food.



  • Moving to Bingen am Rhein.
  • Relaunch of the PLATINUM homepage.


  • Our dental care OralClean+Care for dogs and cats is introduced and prized with the "Goldener Schau Schau" in 2013.



  • PLATINUM is founded.
  • Introduction of our dry food, already prepared with Fleischsaftgarung.


  • Rainer Voortman and two other friends start to develop a new cooking method, that brings dog food on the level of human food to increase the quality of life for our best friend.
LiveZilla Live Chat Software