Our milestones


  • The well-known German top chef Mike Süsser shows how dog food prepared with FSG (Fleischsaftgarung) can be easily recreated at home for human taste thanks to the special preparation method - for a shared experience with your four-legged friend.
  • Once again, and for the 5th year in a row, first place in the CheckForPet food check in the dog food category.
  • Just one year after its market launch, MeatCrisp from the Freshmeatdryer takes 2nd place in the CheckForPet food check and is ranked 1st in terms of composition.

  • The partnership with 1. FSV Mainz 05 is further strengthened by PLATINUM becoming an official sponsor of the Mainz 05 youth training centre in the 23/24 season.

  • For the first time, the PLATINUM Bundeshundespiele take place at Bernsteinsee. The event for every dog and every human inspires two- and four-legged friends and creates unforgettable moments together.


  • Introducing our complete dry cat food: MeatCrisp from the Freshmeatdryer


  • Big name: We call our unchanged preparation method Fleischsaftgarung and win Snoopy as an ambassador.
  • Our dog food gets tested regularly and independently by TÜV Süd ELAB. The following is checked: our proportion of fresh meat (Checking compliance with the recipe at the preparation site), our declaration and for harmful substances to protect the health of your best friend.
  • Our new online shop launches.
  • Once again 1st place in the CheckForPet food check in the section of dry dog food


  • Again ranked as Top 1 Rated Brank in the range of pet food by CheckForPet.




  • We are the first and only dog food whose amount of fresh meat gets certified, by TÜV Rheinland.
  • Launching our wet food Menu mini in the 100g-tray.
  • According to a great majority of user of the leading German online community gutefrage.net PLATINUM gets voted as the most popular dog food.



  • Moving to Bingen am Rhein.
  • Relaunch of the PLATINUM homepage.


  • Our dental care OralClean+Care for dogs and cats is introduced and prized with the "Goldener Schau Schau" in 2013.



  • PLATINUM is founded.
  • Introduction of our dry food, already prepared with Fleischsaftgarung.


  • Rainer Voortman and two other friends start to develop a new cooking method, that brings dog food on the level of human food to increase the quality of life for our best friend.