Frequently Asked Questions

Even the highest quality food cannot be used if it is not eaten. There may be many reasons why your cat refuses food. For further feed advice, please contact our free advice line on 0800 2283663.

Our MeatCrisp is available in chicken and fish flavours. To test your cat's acceptance of MeatCrisp, we would be happy to send you a free sample. You can apply for this directly online using our taster postal form.

Our MeatCrisp cat food is characterised by its very high fresh meat content (at least 82% fresh meat), as well as its preparation method, which takes advantage of low temperatures and circulating air in the fresh meat dryer to preserve the natural micronutrients and amino acids of the fresh meat. This fulfils your cat's natural nutritional requirements. Our unique preparation method preserves the natural fresh meat flavour, resulting in a high level of acceptance of our food. Your cat will love MeatCrisp — we're sure of it! That's why we offer a 100-day money-back guarantee. Find out more at https://www.platinum.com/en/Money-Back-Guarantee/

To avoid loss of flavour, please store MeatCrisp in the original bag. The integrated hook-and-loop fastener allows it to be easily and securely closed again and again in an airtight manner.

To avoid contamination with parasites or germs, we advise against decanting into other containers.

The phosphorus content in MeatCrisp is 1%.

MeatCrisp can be kept unopened or opened for up to 18 months after production, and should be stored in a dry place and in the original bag. All information on the minimum shelf life of PLATINUM dry food can also be found on the product packaging.

Our MeatCrisp kitten food is a dry food specially designed for the needs of kittens and growing cats. We recommend feeding our kitten food until the kitten is one year old and then switching directly to the adult food.

Neutering a cat is also associated with a change in hormones, which is why your cat's metabolism changes and can lead to obesity. Being overweight can lead to serious secondary diseases, which is why regular weight monitoring is advisable. If your cat tends to be overweight or needs to lose weight, regardless of the cause, it is usually not enough simply to reduce the amount of food they eat — as you will also be reducing important nutrients. A lower-calorie food such as MeatCrisp Sterilised is suitable for this.

Fresh meat has a higher nutritional content, a higher biological value, and a higher protein digestibility compared to meat and bone meals, which are usually used in conventional cat food. Furthermore, meat and bone meal do not contain the nutritious flavour carrier fat and nutrient-rich meat juices, which are present in fresh meat. This is due to the effect of high temperatures during the production of meat and bone meal. This negative effect is exacerbated in conventional feed production, as the extrusion process most commonly used involves high temperatures combined with high pressure. MeatCrisp, on the other hand, is prepared using a fresh meat dryer. This is the first time that it has been possible to prepare a complete dry food for cats from fresh meat. The extraordinary thing about the fresh meat dryer is that it preserves the natural micronutrients and amino acids of the fresh meat. This is because the fresh meat dryer crisps the fresh meat with other ingredients that are important for cat health at a low temperature and with circulating air. The slow and even drying process preserves the natural flavour of the meat as well as the right nutritional composition for your cat's health. MeatCrisp is therefore extremely tasty for your cat — even without attractants.

Taurine is an essential amino acid for cats. This means that the cat cannot produce this amino acid itself and must take it in with the food. The amount of taurine contained in MeatCrisp meets the needs of a healthy cat.