Data Protection

For your information, we have translated the German privacy policy for you. It therefore does not claim to be complete, legally effective and complete is the German data protection page, you can find it here:

Thank you very much for your interest in our online presence. The protection of your personal data is very important to us. At this point we would therefore like to inform you about data protection in our company. We of course observe the legal provisions of the General Data Protection Regulation (EU-GDPR) and other data protection regulations.
You can trust us with your personal data! Your data is encrypted by digital security systems and transmitted to us. Our websites are protected by technical measures against damage, destruction or unauthorised access.

Subject of data protection

The subject of data protection is personal data. According to Art. 4 (1) EU-GDPR, this refers to individual details about personal or factual circumstances of an identified or identifiable natural person. This includes, for example, information such as name, postal address, e-mail address or telephone number, but also usage data such as your IP address.

Storage of access data in server log files

You can visit our websites without giving out any personal information. We only store access data in what are known as server log files; this can include information such as the name of the requested file, date and time of the request, transferred data volume and the requesting provider. This data is evaluated exclusively to ensure the trouble-free operation of the site and to improve our offer in the sense of a legitimate interest according to Art. 6 para. 1 lit. f EU-GDPR, and does not allow us to draw any conclusions about your person. The stored data is deleted at regular intervals.

Hosting services through a third-party provider

Within the scope of processing on our behalf, a third-party provider provides us with the services for hosting and displaying the website. This serves to protect our legitimate interests in the correct presentation of our offer, which outweigh any other interests. All data collected in the course of using this website or in forms provided for this purpose in the online shop as described below is processed on the third party’s servers. Processing on other servers only takes place within the scope described here.
This service provider is located within a country in the European Union or the European Economic Area.

Scope of data collection and storage

In general, it is not necessary for you to provide personal data in order to use our website. However, in order for us to actually provide our services, we may need your personal data. This applies to the sending of information material and product samples, puppy starter sets for registered breeders or ordered goods, as well as to the answering of individual inquiries via our contact form or the opening of a customer account. If you instruct us to provide a service or to send goods, we use the data you provide to fulfil and process your order. For this purpose, it may be necessary to pass on your personal data to companies that we use to provide the service or to process the contract. These may be, for example, transport companies or other service providers.

If we carry out competitions or customer surveys, we would like to collect and store your personal data and will ask you for your express consent at the appropriate point on our website. You can revoke any consent given in this context to the use of your customer data at any time with effect for the future.

Our company regularly checks your creditworthiness when contracts are concluded and, in certain cases where there is a legitimate interest, also with existing customers. The credit check provides security for the company, which in turn gives the customers the possibility to pay for ordered goods on account or by direct debit, for example. For this purpose, we work together with Creditreform Boniversum GmbH, Hellersbergstraße 11, 41460 Neuss, Germany, from whom we receive the necessary data. On behalf of Creditreform Boniversum, we will provide you with the following information in advance in accordance with Art. 14 EU-GDPR:

Creditreform Boniversum GmbH is a consumer credit agency. It operates a database in which creditworthiness information on private individuals is stored.

On this basis, Creditreform Boniversum provides creditworthiness information to its customers. Customers include, for example, credit institutions, leasing companies, insurance companies, telecommunications companies, companies involved in receivables management, shipping, wholesale and retail companies and other companies that supply goods or services. Within the framework of the legal provisions, part of the data available in the information database is also used to supply other company databases, including for address trading purposes.

In the Creditreform Boniversum database, information is stored in particular on the name, address, date of birth, e-mail address if applicable, payment behaviour and the shareholding structure of individuals. The purpose of processing the stored data is to provide information about the creditworthiness of the person inquired about. The legal basis for the processing is Article 6(1f) EU-GDPR. According to this provision, information on this data may only be provided if a customer credibly demonstrates a legitimate interest in knowing this information. If data is transferred to countries outside the EU, this is done on the basis of what are known as the "Standard Contractual Clauses", which you can download from the following link:

or can be sent from there.

The data will be stored as long as knowledge of it is necessary for the fulfilment of the purpose of storage. As a rule, this knowledge is required for an initial storage period of three years. After the expiration of this date, it is checked whether storage is still necessary; otherwise, the data is deleted that same day. In the event that a case is settled, the data shall be deleted three years to the day after the settlement. Entries in the list of debtors shall be deleted in accordance with section 882e of the Code of Civil Procedure after a period of three years to the day from the date of the order for registration.

Legitimate interests within the meaning of Art. 6 (1f) EU-GDPR may be: Credit decision, business initiation, shareholdings, receivables, credit assessment, insurance contract, enforcement information.

You have the right to request information from Creditreform Boniversum GmbH about your personal data stored by them. If the data stored about you is incorrect, you have the right to its correction or deletion. If it cannot be determined immediately whether the data is incorrect or correct, you have the right to block the respective data until clarification. If your data is incomplete, you may request that it be completed.

If you have given your consent to the processing of data stored by Creditreform Boniversum, you have the right to revoke this consent at any time. This revocation does not affect the legality of the processing of your data that has taken place on the basis of your consent until a possible revocation.

If you have any objections, requests or complaints regarding data protection, you can contact the data protection officer at Creditreform Boniversum at any time. He or she will help you quickly and confidentially with all questions relating to data protection. You can also submit a complaint about the processing of data by Boniversum to the state commissioner for data protection responsible for your federal German state.

The data about you that Creditreform Boniversum has stored comes from publicly accessible sources, from debt collection companies and from their customers.

To describe your creditworthiness, Creditreform Boniversum creates a score value for your data. Data on age and gender, address data and, in some cases, payment profile data is included in the score value. This data is included in the score calculation with different weightings. Creditreform Boniversum customers use the score values as an aid in making their own credit decisions.

Right of objection:

The processing of data stored by Creditreform Boniversum is carried out for compelling reasons of creditor and credit protection that are absolutely worthy of protection, which regularly outweigh your interests, rights and freedoms, or serves to assert, exercise or defend legal claims. If you exercise your right to object, we will be forced to withdraw from the contract. If you object to the processing of your data for advertising and marketing purposes, the data will no longer be processed for these purposes.

Creditreform Boniversum GmbH, Hellersbergstr. 11, 41460 Neuss, Germany, is the responsible party within the meaning of Art. 4 No. 7 EU-GDPR. Your contact in our company is the Consumer Service department, tel.: 02131 36845560, fax: 02131 36845570, e-mail:

You can reach our data protection officer using the following contact details: Creditreform Boniversum GmbH, Datenschutzbeauftragter, Hellersbergstr. 11, 41460 Neuss, Germany; e-mail:

After contract processing is complete, your data will be blocked and deleted after expiry of the tax and commercial law regulations, unless you have expressly agreed to further use of the data. The deletion of your customer account is possible at any time and can be done by sending a message to the contact address provided in the legal notice.

E-mail newsletter

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter.
In order to ensure that the newsletter is sent by mutual agreement, we use what is known as the double opt-in procedure. This allows the potential recipient to be included in a distribution list. Subsequently, the user receives a confirmation e-mail to confirm the registration in a legally secure manner. The address will only be actively included in the distribution list if confirmation is received.
We use this data exclusively for sending the requested information and offers.
Newsletter2Go is the newsletter software we use. Your data will be transmitted to Sendinblue GmbH. Sendinblue is not allowed to sell your data or use it for other purposes than for sending newsletters. Sendinblue is a certified Germany-based provider which was selected according to the requirements of the General Data Protection Regulation and the Federal Data Protection Act.
You can find further information here:
You can revoke your consent to the storage of data and of the e-mail address and to its use for sending the newsletter at any time, for example by clicking on the "Unsubscribe" link in the newsletter or by sending a message to the contact address provided in the legal notice.
The data protection measures are always subject to technical updates. For this reason, please inform yourself about our data protection measures at regular intervals by inspecting our data protection declaration.


Mandatory information according to Article 13 GDPR In the case of initial contact, we are obliged under Art. 12, 13 GDPR to provide you with the following mandatory data protection information: If you contact us by e-mail, we will only process your personal data, if there is a legitimate interest (Art. 6 Para. 1 lit. GDPR), you have consented to the data processing (Art. 6 Para. 1 lit. a GDPR), the processing for the initiation, justification, content design or change of a legal relationship between you and us are required (Art. 6 Para. 1 lit. b GDPR) or another legal norm allows the processing. Your personal data will remain with us until you request deletion, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular tax and commercial retention periods - remain unaffected. You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to object, to data portability and to lodge a complaint with the competent supervisory authority. You can also request correction, deletion and, under certain circumstances, restriction of the processing of your personal data.

Use of data for postal advertising and your right of objection

In addition, we reserve the right to store your first and last name, your postal address and – insofar as we have received this additional information from you within the scope of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in combined lists and to use them for our own advertising purposes, e.g. to send you interesting offers and information on our products by post. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact address provided in the legal notice.

Data transfer to Trusted Shops

If you have given us your express consent to this during or after your order by activating a corresponding checkbox or clicking a button provided for this purpose, we will send your e-mail address for the reminder to submit an evaluation of your order to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (, so that Trusted Shops will remind you by e-mail of the possibility to submit a rating. This consent can be revoked at any time by sending a message to the contact address provided in the legal notice or directly to Trusted Shops.

Processing of data (customer and contract data)

We collect, process and use personal data only insofar as they are necessary for the establishment, content or amendment of the legal relationship (inventory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use personal data about the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or to bill the user. The collected customer data will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected.

Creation of a customer account

Creating a customer account has the advantage that we can offer you further services. In particular, when you call up your customer account, you can view previous orders and their history, you do not have to re-enter the required information regarding your person and the payment method for processing orders when placing further orders, you can manage your (shipping) addresses (and thus also order for e.g. relatives), give feedback directly on the products ordered, return the items via it or contact the seller for other reasons, such as claiming the 100-days-money-back-guarantee, or view his ratings collectively.

Data transfer to shipping service providers

If you commission us to send goods, we usually use the shipping service providers "DHL Paket GmbH/Deutsche Post AG" or "DPD Deutschland GmbH" to deliver your goods. In addition to the necessary address data, we also transmit your e-mail address. This means that you will receive an automatic shipment notification from DHL Paket GmbH/Deutsche Post AG or DPD Deutschland GMbH after your shipment has been dispatched, informing you of the shipment status of your goods. If you do not agree to the transmission of your e-mail address, please contact the contact address provided in the legal noticeesse or hte shippment servive provider directly:

DHL Paket GmbH/Deutsche Post AG
Sträßchensweg 10
53113 Bonn

DPD Deutschland GmbH
Wailandtstraße 1
63741 Aschaffenburg

Data transfer to payment service providers

According to the selected payment method, we pass on the data necessary for the processing of the payment transaction to our technical service providers, who work for us within the framework of order processing, or to the assigned credit institutions or to the selected payment service provider, insofar as this is necessary for the processing of the payment. This serves as fulfilment of the contract according to Art. 6 para. 1 p. 1 lit. b DSGVO. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or through a technical integration in the order process. The data privacy statement of the respective payment service provider shall apply in this respect. If you have any questions about our payment processing partners and the basis of our relationship with them, please use the contact method described in this Privacy Policy.


Payments are processed through the payment service provider CrefoPayment GmbH & Co. KG, Schloßstr. 20, 12163 Berlin (hereinafter “CrefoPay”), to whom we pass on your personal data provided during the ordering process as well as information about your order in accordance with Art. 6 Para. 1 lit. b GDPR. Your data will be passed on to CrefoPay solely for the purpose of processing the payment and only to the extent necessary for this purpose. The currently valid CrefoPay Privacy Policy can be found at


If you pay using PayPal, we will pass on your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of the payment processing. For further information on data protection, please refer to PayPal's Privacy Policy

SOFORT bank transfer

If you choose the “SOFORT” payment method, the payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter referred to as “SOFORT”), to whom we will pass on the information you provided during the ordering process, together with information about your order, in accordance with Art. 6 Para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. You can obtain further information about SOFORT's data protection policy at:

Data transfer to collection agencies

In order to fulfil the contract in accordance with Art. 6 Para. 1 S. 1 lit. b GDPR, we will pass on your data to a commissioned collection company if our payment claim has not been settled despite a previous reminder. In this case, the claim is collected directly by the collection agency. In addition, the disclosure serves to protect our legitimate interests, which outweigh the interests of all parties involved, in the effective assertion or enforcement of our payment claim in accordance with Art. 6 Para. 1 S. 1 lit. f GDPR.

Note on data transfer to the USA

Tools from companies based in the USA are integrated on our website. When these tools are active, your personal data can be passed on to the US servers of the respective companies. We would like to point out that the USA is not a safe third country within the meaning of EU data protection law. US companies are obliged to disclose personal data to security authorities without you as the person concerned being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. secret services) will process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.

Persons under 18 years of age should not transmit any personal data to us without the consent of their parents or legal guardians. We do not request personal data from children and young people, do not collect such data and do not pass it on to third parties.

Use of cookies

To make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use what are known as cookies on various pages. This serves to safeguard our legitimate interests, which outweigh the interests of the parties concerned, in an optimised presentation of our offering in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.

Information about cookies

A cookie is a small text file that is stored on your end device after visiting a website. This contains information that is accessed again by the online shop the next time you visit the website. Cookies may be necessary for the proper functioning of the site and may also be advantageous for the visitor themselves: in this way, information is stored to prevent the visitor from having to change the basic settings each time. For example, the language settings and also the visitor’s username can be saved in a secure way.

Session cookies

Some of the cookies used by us are deleted again after the end of the browser session, i.e. after closing your browser (these are known as session cookies).

Long-term cookies

Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies or long-term cookies). You can view the duration of their storage in the cookie settings of your web browser.

Why does PLATINUM use cookies?

PLATINUM uses cookies in order to offer you an individually tailored shopping experience that meets your needs and customer wishes. The use of cookies enables PLATINUM to show you new information of interest to you when you visit the website repeatedly. At the same time, cookies also support the optimal functioning of the website, for example by simplifying the logout process or the search for a specific product.

List of cookies in use

Change cookie settings or disable cookies

PLATINUM attaches great importance to the protection of your personal data. In order to additionally avoid a loss of information or unlawful behaviour, appropriate organisational and technical measures have been taken. However, if you would like to set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general, then follow the instructions linked to the respective browser:
Internet Explorer™:
If cookies are not accepted, the functionality of our website may be limited.

Facebook-Pixel, Custom Audiences and Facebook-Conversion

Our website measures conversions using visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA or if you are living in the EU Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Irland ("Facebook"). These allow the behavior of site visitors to be tracked after they click on a Facebook ad to reach the provider's website. This allows an analysis of the effectiveness of Facebook advertisements for statistical and market research purposes and their future optimization. The data collected is anonymous to us as operators of this website and we cannot use it to draw any conclusions about our users' identities. However, the data are stored and processed by Facebook, which may make a connection to your Facebook profile and which may use the data for its own advertising purposes, as stipulated in the Facebook privacy policy. This will allow Facebook to display ads both on Facebook and on third-party sites. We have no control over how this data is used. Check out Facebook's privacy policy to learn more about protecting your privacy: You can also deactivate the custom audiences remarketing feature in the Ads Settings section at You will first need to log into Facebook. If you do not have a Facebook account, you can opt out of usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance:

Google Ads Remarketing

We use the remarketing function within the Google Ads service. The remarketing function allows us to present to users of our website advertisements based on their interests on other websites within the Google advertising network (in Google search or on YouTube, so-called “Google ads” or on other websites). For this purpose, the interaction of users on our website is analyzed, e.g. which offers the user was interested in, in order to be able to display targeted advertising to users even after visiting our website on other pages. To do this, Google stores cookies in the browsers of users who visit certain Google services or websites in the Google Display Network. This cookie is used to record the visits of these users. The number is used to uniquely identify a web browser on a particular device.

Google has submitted itself to the EU-US Privacy Shield, Alternatively, you will also find more information on the website of the Network Advertising Initiative (NAI) at


You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly (in particular by suppressing third-party cookies, you will not receive any ads from third-party providers); b) by deactivating cookies for conversion tracking: by setting your browser so that cookies are blocked by the domain,, this setting being deleted when you delete your cookies; c) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link setting is deleted when you delete your cookies; d) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link, e) by setting your cookie preferences accordingly (click here). Please note that in this case you may not be able to use all functions of this offer in full.

Data collection through use of Google Analytics

This website uses Google (Universal) Analytics for website analysis. The web analytics service is provided by Google Ireland Limited, a company incorporated and regulated under the laws of Ireland with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland ( This serves to safeguard our legitimate interests, which outweigh the interests of the parties concerned, in an optimised presentation of our offering in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is truncated before transmission within the member states of the European Union or in other states that are parties to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transferred to a Google server in the USA and truncated there. The anonymised IP address transmitted by your browser within the framework of Google Analytics is not combined with other Google data. After the discontinuation of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted.

For web analysis, the extension function of Google Analytics Google Signals enables so-called "cross-device tracking". If your internet-enabled devices are linked to your Google account and you have activated the “personalized advertising” setting in your Google account, Google can generate reports on your usage behavior (in particular the number of users across all devices), even if you change your device. We do not process personal data in this respect, we only receive statistics based on Google Signals.
Insofar as information is transferred to Google servers in the USA and stored there, the American company Google LLC is certified under the EU-US Privacy Shield. A current certificate can be viewed here As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:

As an alternative to the browser plugin, you can click this link to prevent data collection by Google Analytics on this website in the future. An opt-out cookie is stored on your end device. If you delete your cookies, you will have to click the link again.

Google Maps

This website uses Google Maps for the visual representation of geographical information. Google Maps is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google). This serves to safeguard our predominantly legitimate interests in an optimised presentation of our offering and easy accessibility of our locations in accordance with Art. 6 para. 1 lit. f) GDPR.
When using Google Maps, Google transmits or processes data on the use of the Maps functions by website visitors, which may include in particular the IP address and location data. We have no influence on this data processing.
Google Google is certified under the EU-US Privacy Shield. A current certificate can be viewed here. As a result of this agreement between the US and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.
To deactivate the Google Maps service and thus prevent data transmission to Google, you must deactivate the Java Script function in your browser. In this case, Google Maps cannot be used or can only be used to a limited extent.
Further information about data processing by Google can be found in Google’s privacy policy The terms of use for Google Maps contain detailed information about the map service.

The data processing is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR, which you can view here .

Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on this website. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether the data entry on this website (e.g., in a contact form) is done by a human or by an automated program. For this purpose, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of the website visitor's stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses take place completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting his web offerings from abusive automated spying and spam. If the user has been asked for consent, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG; consent can be revoked at any time.

For more information on Google reCAPTCHA, please refer to Google's privacy policy and terms of use at the following links: and

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is solely used for managing and deploying the tools integrated through it. However, Google Tag Manager does collect your IP address, which may be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in quickly and easily integrating and managing various tools on his website. If consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG; consent can be revoked at any time.

Google Ads Customer Match

The deployment of Google Ads Customer Match is conducted in collaboration with Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, for individuals from the European Economic Area and Switzerland, and with Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, for all other individuals. This feature within Google Ads enables a more targeted and personalized approach to engaging with prospects and existing customers across various Google platforms, including Google Search, the Google Shopping tab, Gmail, YouTube, and the Google Display Network, assisting in reaching them more effectively. Google Ads Customer Match is primarily utilized for remarketing, campaign optimization, and increasing conversion rates.

The personalization of Google advertisements is based on categorization into target audiences, which Google creates using information from your Google account and your activities when using Google products or other advertising partners. Google Customer Match allows us as Google advertising partners to select a more targeted approach, ensuring that the advertising displayed through Google Ads is more precisely tailored to the interests of our target audience, stemming from their use of our shop.

For Google Ads Customer Match, no separate cookies are required, and the display of personalized ads through Google Ads only occurs if you have consented to the necessary cookie processing through our cookie banner or otherwise with Google.

To conduct the matching of already known Google users, Google requires a list of customer data from us, although no user profiles are created or expanded upon. Through one-way encryption, Google receives hashed codes that do not contain actual data such as email addresses or phone numbers. These codes are compared with Google's own user database, without the ability to decrypt the original data unless it is already present in the database. Google does not receive the uploaded customer data; it only checks if it already exists. If not, decrypting the hashed code is not possible. If already known codes match the hashed codes, Google can utilize this for forming additional target audiences. After the target audiences are created, the uploaded data is deleted.

The legal basis for the use of Google Ads Customer Match is our legitimate interest under Art. 6 para. 1 lit. f GDPR, for the aforementioned purpose of successfully re-engaging our customers and prospects online. The encryption employed within Customer Match serves to protect the personal data and prevent the disclosure of data to Google that has not already been provided within a Google account. If you do not wish to participate in the matching, you can deactivate data processing by Google at the following link: Google Ads Settings

We have entered into a data processing agreement with Google Ireland Limited for the data processing within Google Ads Customer Match. Additionally, Google Ireland Limited and Google LLC have agreed on standard contractual clauses for the transfer of data to the USA.

For further information on this topic, please visit: and 

What data does Google store?

When you visit our website, the fonts are loaded from a Google server. Through this external call, data is transmitted to Google's servers. This allows Google to recognize that you or your IP address have visited our website. The Google Fonts API is designed to reduce the collection, storage, and use of end-user data to what is necessary for the efficient provision of fonts. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software area.

Google Fonts securely stores CSS and font requests with Google and is thus protected. Through the collected usage statistics, Google can determine the popularity of the fonts. Google publishes the results on internal analysis pages, such as Google Analytics. Additionally, Google uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a Google service for companies that want to move and analyze large amounts of data.

Klar Attribution

We use the services of Klar (Klar Insights GmbH, Marktstr. 18, 80802 Munich, Germany) on our website. Klar collects, processes, and stores data for reach measurement and statistical analysis on this website and its subpages on our behalf. This collection is based on the following legal basis: If the user has given consent according to Article 6(1)(a) GDPR and § 25(1) TTDSG, the data to be processed is collected on a user-related basis.

Different cookies are used for the aforementioned different collection methods to ensure the respective collection method.

Cookie - Objection

To object to the use of Klar in principle, please use this link:  This sets a cookie named "do_not_track" from the domain "". Please do not delete this cookie, as otherwise, it cannot be guaranteed that you will not be tracked by Klar.

You can find information on data protection and data usage by Klar on the following website: 


Our website uses the "ABlyft" service provided by Conversion Expert GmbH, Zeppelinring 52c, 24146 Kiel, Germany ( We use ABlyft to collect various information about the behaviour of users of our website in order to continuously improve the user-friendliness of the site.

ABlyft collects personal data when our website is used. However, no personal data is stored in or transferred to the platform. All data is stored exclusively in aggregated and anonymised form and can therefore no longer be assigned to any specific visitor to the website.

You can object to the use of ABlyft at any time by clicking on the following link: You can find more information on data protection at ABlyft here:


This website uses the online tool "recobounce" from the company growganic GmbH, Hackenberger Straße 34, 42897 Remscheid ( The use of recobounce enables the controller to make specific offers to visitors to the website who wish to leave without making a purchase. For this purpose, recobounce analyses the order number, order value, currency and date of the shopping basket. This analysis data is not stored in the customer master data. The data processing is based on the legitimate interest of the controller in the economic operation of the online shop in accordance with Art. 6 (1) lit. f) GDPR. Further information on the processing of your personal data by recobounce can also be found here:

Our online presence on Facebook/Instagram, Google/YouTube, Xing

Our presence on social networks and platforms serves to help us communicate better and more actively with our customers and interested parties. On our social networks, we provide information about our products and current special offers.
When you visit our online presence on social media, your data may be automatically collected and stored for market research and advertising purposes. What are known as “usage profiles” are created from this data using pseudonyms. These can be used, for example, to place advertisements that presumably correspond to your interests within and outside of the platforms. For this purpose, cookies are usually used on your end device. These cookies store the visitor behaviour and interests of the users. In accordance with Art. 6 para. 1 lit. f. GDPR, this serves to safeguard our predominantly legitimate interests in an optimised presentation of our range of products and services and effective communication with customers and interested parties. If you are asked by the respective social media platform operators for consent (permission) to the data processing, e.g. by means of a checkbox, the legal basis for the data processing is Art. 6 para. 1 lit. a GDPR.
Insofar as the aforementioned social media platforms have their headquarters in the USA, the following applies: The European Commission has provided an adequacy scale for the US. This draws on the EU-US Privacy Shield. A current certificate for the respective company can be viewed here.
For detailed information on the processing and use of data by the providers on their websites, as well as a contact option and your rights and settings options for the protection of your privacy, in particular opt-out options, please refer to the providers' data protection information linked to below. If you still need help in this regard, you can contact us. Facebook:
The data processing is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR, which you can view here:

Instagram: //

Possibility of objection (opt-out):
Instagram: //

Integration of the Trusted Shops trust badge / other widgets

Trusted Shops widgets are integrated on this website to display Trusted Shops services (e.g. seal of approval, collected ratings) and to offer Trusted Shops products to buyers after they have placed an order. This serves to protect our legitimate interests in optimal marketing by enabling secure shopping in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO, which prevail in the context of a balancing of interests. The trust badge and the services advertised with it are an offer of Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops"), with whom we are jointly responsible for data protection pursuant to Art. 26 DSGVO. Within the framework of this data protection notice, we inform you in the following about the essential contents of the contract in accordance with Art. 26 (2) DSGVO.

Within the framework of the joint responsibility existing between us and Trusted Shops, please contact Trusted Shops in the event of data protection questions and to assert your rights, preferably using the contact options specified in the data protection information. Irrespective of this, however, you can always contact the data controller of your choice. Your enquiry will then, if necessary, be passed on to the other data controller for a response.

1. data processing when integrating the trustbadge / other widgets

The trust badge is provided by a US-American CDN provider (content delivery network).

An appropriate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which can be accessed here for the USA. Service providers from the USA are generally certified under the EU-U.S. Data Privacy Framework (DPF). Further information is available here. Where service providers are not certified under the DPF, standard contractual clauses have been concluded as a suitable guarantee.

When the Trustbadge is called up, the web server automatically saves a so-called server log file, which also contains your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data) and documents the call-up. The IP address is anonymised immediately after collection so that the stored data cannot be assigned to you personally. The anonymised data is used in particular for statistical purposes and for error analysis.

2. data processing after order completion

After the order has been completed, order information (order total, order number, product purchased, if applicable) and your email address, which has been hashed using a cryptological one-way function, are transmitted to Trusted Shops. The legal basis is Art. 6 para. 1 p. 1 lit. f DSGVO. This serves to check whether you are already registered for services with Trusted Shops and is therefore necessary for the fulfilment of our and Trusted Shops' overriding legitimate interests in the provision of the buyer protection linked to the specific order in each case and the transactional evaluation services in accordance with Art. 6 (1) sentence 1 lit. f DSGVO. If this is the case, further processing will be carried out in accordance with the contractual agreement between you and Trusted Shops. If you have not yet registered for the services, you will subsequently be given the opportunity to do so for the first time. Further processing after registration also depends on the contractual agreement with Trusted Shops. If you do not register, all transmitted data is automatically deleted by Trusted Shops and a personal reference is then no longer possible.

Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 para. 1 lit. f DSGVO for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA and Israel).

An adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which can be accessed here for the USA and here for Israel. Service providers from the USA are generally certified under the EU-U.S. Data Privacy Framework. Further information is available here. Where service providers are not certified under the DPF, standard contractual clauses have been concluded as a suitable guarantee.


This website uses Mouseflow, a web analytics tool provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. The purpose of the data processing is to analyse this website and its visitors. For this purpose, data is collected and stored for marketing and optimisation purposes. From this data, user profiles can be created under a pseudonym. Cookies may be used for this purpose. With the web analysis tool Mouseflow, randomly selected individual visits (only with anonymised IP address) are recorded. This creates a log of mouse movements and clicks with the intention of randomly replaying individual website visits and deriving potential improvements for the website from this. The data collected with Mouseflow will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. The processing is carried out on the basis of Art. 6 (1) lit. f UK-DSGVO from the legitimate interest in direct customer communication and in the design of the website in line with requirements. You have the right to object at any time to this processing of personal data relating to you based on Art. 6 (1) (f) UK-DSGVO for reasons arising from your particular situation.

To do so, you can deactivate a recording on all websites that use Mouseflow globally for the browser you are currently using at the following link: 


We have taken technical and organisational security measures to protect your personal data from loss, destruction, manipulation and unauthorised access. All our employees and all persons involved in data processing are obliged to comply with the basic data protection regulation and other laws relevant to data protection and to handle personal data confidentially.
In the case of the collection and processing of personal data, the information is transmitted in encrypted form to prevent misuse of the data by third parties. Our security measures are continuously revised in line with technological developments.

Encrypted payment transactions on this website

If there is an obligation to transmit your payment data (e.g. account number for direct debit authorisation) after the conclusion of a contract with costs, this information is required for payment processing.

The payment transactions via the usual means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address bar of the browser changes from "http://" to "https://" and by the lock symbol in the browser’s address bar.

In the case of encrypted communication, your payment data that you transmit to us cannot be read by third parties.

Changes to our privacy policy

We reserve the right to change our security and data protection measures if this becomes necessary due to technical developments. In this case, we will also adapt our data protection information accordingly. Therefore, please note the current version of our data protection declaration.


If you use external links that are offered within the framework of our Internet pages, this data protection declaration does not extend to these links. Insofar as we offer links, we assure that at the time of creating the link, no violations of applicable law were discernible on the linked websites. However, we have no influence on other providers’ compliance with data protection and security regulations. Therefore, please also visit the websites of the other providers to inform yourself about the data protection policies provided there.

Purpose-related use of data

We observe the principle of purpose-related data use and collect, process and store your personal data only for the purposes for which you have provided it to us. Your personal data will not be passed on to third parties without your express consent, unless this is necessary for the provision of the service or the execution of the contract. Transmission to state institutions and authorities entitled to receive information is also only carried out within the scope of the legal obligations to provide information or if we are obliged to provide information by a court decision.

We also take internal company data protection very seriously. Our employees and the service companies commissioned by us have been obliged by us to maintain confidentiality and to comply with the provisions of data protection law.

Handling of applicant data

We offer you the opportunity to apply for a job with us (e.g. by e-mail or by post). In the following, we inform you about the scope, purpose and use of your personal data collected during the application process. We assure you that the collection, processing and use of your data will be in accordance with the applicable data protection law and all other legal provisions and that your data will be treated in strict confidence.

Scope and purpose of data collection

If you send us an application, we will process your associated personal data (e.g. contact and communication data, application documents, notes taken during job interviews, etc.), insofar as this is necessary for the decision on the establishment of an employment relationship. The legal basis for this is § 26 BDSG-neu under German law (initiation of an employment relationship), Art. 6 para. 1 lit. b GDPR (general contract initiation) and – if you have given your consent – Art. 6 para. 1 lit. a GDPR. This consent can be revoked at any time. Within our company, your personal data will only be passed on to persons who are involved in the processing of your application.

If the application is successful, the data submitted by you will be stored in our data processing systems on the basis of § 26 BDSG-neu and Art. 6 Para. 1 lit. b GDPR for the purpose of carrying out the employment relationship.

Data retention period

If we are unable to make you a job offer or you reject a job offer or withdraw your application, we reserve the right to keep the data you have submitted with us for up to 6 months from the end of the application procedure (rejection or withdrawal of the application) on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR). The data is then deleted and the physical application documents destroyed. The storage serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the 6-month period has expired (e.g. due to an impending or pending legal dispute), the data will only be deleted when the purpose for further storage no longer applies.

A longer storage period can also take place if you have given your consent (Art. 6 para. 1 lit. a GDPR) or if legal storage obligations prevent deletion.

Right of information and revocation

You will receive information about your data stored with us at any time and free of charge without giving reasons, as well as a right to correct, block or delete this data. You can also revoke your consent to the collection and use of your data at any time without giving reasons. Please contact the contact address provided in the legal notice. If you have any questions about our information on data protection or the processing of your personal data, you can contact our data protection officer directly.

Your rights in detail

In addition to the rights already described in the respective processing, you are also entitled to the following rights if the respective legal requirements are met.

Right of information

In accordance with Art 15 GDPR, you have the right to receive information, in particular about the purposes for which we process data, the categories of personal data processed, who, if applicable, is the recipient of this data and how long we store this data. You also have the right to request information as to whether your personal data has been transferred to a third country or international organisation and what appropriate safeguards are in place for the transfer.

Right of rectification

You have a right to demand that we correct incorrect or incomplete data in our systems, according to Art. 16 GDPR.

Right of deletion

This right (Art. 17 GDPR) guarantees you the possibility of having data stored by us deleted. We shall comply with this request whenever and to the extent required if no statutory retention periods have to be observed.

Right of limitation
You can demand that we restrict the processing of your data if: you dispute the accuracy of the data; the processing is unlawful, but you refuse to have it deleted; we no longer need the data, but you need it for the assertion, exercise or defence of legal claims; or you have lodged an objection to the processing in accordance with Art. 21 GDPR.

Right of data portability
According to Art. 20 GDPR, you have the right to have selected data stored about you transferred in a common, machine-readable data format, or to request the transfer of this data to another responsible party.

Right of appeal
Under Art. 77 GDPR, you have the right to lodge a complaint with a supervisory authority at any time. The competent authority is the authority at your usual place of residence or the authority responsible for the registered office of our company.

The responsible supervisory authority for PLATINUM GmbH & Co KG is the State Commissioner for Data Protection and Freedom Of Information of Rheinland-Pfalz.

Hintere Bleiche 34
55116 Mainz Phone: +49 (0) 6131 208-2449
Fax: +49 (0) 6131 208-2497
Right of objection

In addition to the respective rights of objection described above with regard to the processing of your data for advertising purposes, you have a general right of objection to data processing which we will carry out on the basis of Art. 6 Paragraph 1 Letter f) GDPR. We are obliged to comply with your objection if you give us reasons of overriding importance.

Right of revocation

You can revoke your consent to the processing of your personal data at any time with effect for the future.
Contact details:

Mario Arndt
DeuDat® GmbH
Zenhtenhofstraße 5b
D-65201 Wiesbaden
Phone: +49 611 950008-40

He is also available as a contact person in the case of requests for information, suggestions or complaints.

Last revision: 12.02.2021