How do you recognise premium dog food?

• Fresh meat: PLATINUM dog food is prepared from fresh meat instead of meat meal. This ensures especially tasty food and high acceptance among many dogs.
• Grain-free and gluten-free recipes: especially for sensitive dogs, gluten- and grain-free dog food can be a well-tolerated option. All PLATINUM varieties are free from gluten-containing grains, and some are completely grain-free.
• No flavour enhancers and no animal testing: high-quality dog food does not require artificial colours or flavourings. PLATINUM also consistently focuses on product development without animal testing.
• Verified declaration: dog food prepared with Fleischsaftgarung (FSG) is regularly and independently tested – alongside the declaration.

PLATINUM dog food

The PLATINUM dog food range covers different needs and offers a variety of options for every dog.

• Dry food for dogs: PLATINUM dry food is prepared from fresh meat that is gently cooked in its own meat juices. This makes the dry food soft and chewy and prevents it from swelling in the dog’s stomach, which can reduce the risk of gastric torsion. It is practical for everyday use and popular with many dogs.
• Wet food for dogs: wet food prepared with Fleischsaftgarung (FSG) is as nutritious as a raw food diet and is especially tasty, as it is prepared without adding water or broth, and the fresh meat is cooked only in its own meat juices. This also makes the wet food very suitable for picky dogs that may refuse conventional wet food.
• Snacks & dog treats: in addition, PLATINUM offers snacks made from fresh meat in various varieties, which are ideal as high-quality dog treats for training and as a reward, also for sensitive dogs.

Checklist: buying dog food with an overview

• Is the meat content or the meat source specified? The types of meat used are clearly defined and the percentage is transparently stated. This way, you know exactly what ends up in the bowl and what does not.
• Are the ingredients declared? Transparency instead of collective terms and without unclear by-products. The ingredients should be listed in a comprehensible way and the composition of the dog food should be clearly recognisable.
• Does the variety suit your dog’s age? Puppies, young dogs/juniors, adult dogs and seniors have different needs in some cases. The right dog food supports exactly what your dog needs in its current life stage.
• Are there suitable solutions for sensitive dogs? Easily digestible recipes, fresh meat from selected protein sources and adapted compositions ensure that even sensitive dogs are well provided for.
• Is the dog food prepared responsibly? Quality does not end with the ingredients. Gentle processing, controlled preparation and responsible handling of raw ingredients are crucial. This is the only way to create food that is good for your dog in the long term.

Order PLATINUM dog food online

Ordering dog food online is convenient in the PLATINUM shop.

• Wide selection of dry food, wet food and snacks
• Free shipping from 29 euros
• 100-day money-back guarantee
• Flexible subscription model: set your delivery interval directly when ordering and receive dog food with Fleischsaftgarung conveniently with a loyalty benefit.

Why PLATINUM dog food?

• Fresh meat instead of meat meal as the basis of the recipes
• Gentle preparation with Fleischsaftgarung
• Premium quality with traceable preparation
• Selection of dry dog food, wet dog food and dog treats
• Suitable for responsible dog owners looking for high-quality dog food
• Expert team for personal advice about your four-legged friend