About us

For anyone who loves dogs or cats, it's crystal clear: Dogs and cats are the best friends a human could have. I also think this way and act accordingly. My name is Rainer Voortman, and I am the founder of PLATINUM. It has now been almost 20 years since I sat down with two of my now closest friends, a cooking enthusiast and an inventor, to discuss a new way to prepare dog food. Our project was as relevant then as it is now. We wanted to raise the preparation of dog food to the level of human food, because we do not want to put man’s best friend at a disadvantage.

The main food source of dogs is undoubtedly fresh meat, which can be seen in their canine teeth and fangs. We therefore took a closer look at fresh meat and found that the meat juice in fresh meat is particularly rich in nutrients. We then looked for a way of preparing fresh meat that would preserve the nutrient-rich meat juices, without watering them down or even extracting them from the fresh meat. We did not find what we were looking for in the dog food industry, but rather in the kitchen, where top chefs often use sophisticated methods to make meat tastier and healthier using the meat juice. We selected and combined some of these cooking techniques. We now call this new method of preparing dog food Fleischsaftgarung (FSG).

More than just a full tummy! When my friends and I later started thinking about cat food, our own standards were very high. We wanted to create food that was just right from a cat's perspective. Cats are less domesticated than dogs, and they are therefore even more closely linked to their ancestors than dogs. Only meat can satisfy the hidden hunter in our feline friends. It took us some time to understand that the natural micronutrients and amino acids in fresh meat are the key to cat satisfaction. With a Freshmeatdryer, we have finally succeeded in preparing a dry cat food from fresh meat that meets our own requirements. We have aptly named our cat food MeatCrisp. It doesn’t contain any attractants, but it is super tasty. MeatCrisp gives cats a sense of well-being that they normally only feel when eating their hunting prey.

Our best friends’ quality of life is enhanced with dog food prepared with Fleischsaftgarung (FSG) and MeatCrisp cat food from the Freshmeatdryer.