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Product details
Our Adult Chicken dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Adult Chicken prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
- extra tasty,
- as nutritious as BARF,
- excellent for building muscle,
- quickly digestible,
- effectively absorbed and
- chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest
For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
- Our fresh meat content: Checking recipe compliance at the point of preparation
- For contaminants, to protect the health of your best friend
- Our declaration
Complete food for adult dogs
Composition
Fresh chicken meat 70 %, broken rice, corn (GMO-free), brewer’s yeast*, apple pulp*, salmon oil** (omega-3), yucca extract, flaxseed oil** (omega-3), olive oil**, green-lipped mussel extract, carrots*, tomatoes*, african marigold*, dandelion*, broccoli*, green tea*, chamomile*, oregano*, milk thistle seed*, cranberry seed*, seaweed*, potassium chloride. (*dried, **cold-pressed, virgin)
Analytical constituents
| Crude protein 26.0 % | Crude fibre 2.0 % |
| Crude oils and fats 16.0 % | Calcium 1.5 % |
| Crude ash 7.9 % | Phosphorus 1.0 % |
| Moisture (natural content) 19.0 % | |
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.
Calories per 100 g
364,4 kcal
Food change
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
| Dog's weight in kg | Feeding amount in g |
|---|---|
| 1,0 - 3,0 | 30 - 55 |
| 3,0 - 5,0 | 55 - 85 |
| 5,0 - 7,5 | 85 - 115 |
| 7,5 - 10,0 | 115 - 150 |
| 10,0 - 12,5 | 150 - 165 |
| 12,5 - 15,0 | 165 - 190 |
| 15,0 - 20,0 | 190 - 250 |
| 20,0 - 25,0 | 250 - 300 |
| 25,0 - 30,0 | 300 - 325 |
| 30,0 - 40,0 | 325 - 425 |
| 40,0 - 60,0 | 425 - 600 |
| 60,0 - 80,0 | 600 - 750 |
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Our experience reports
My dog had diarrhoea all the time as a puppy. We tried many things, including having her stool checked for parasites, testing many types of food, but to no avail.
Then I ordered PLATINUM Puppy and from that day on she had no more diarrhoea. Josie was doing well again, she was able to sleep through the nights, and didn't have to go out every 30 minutes.
I recommend PLATINUM to everyone I know.
Now she is three and a half years old, and we feed her PLATINUM Iberico Greens. Her coat is shiny, and she doesn't have foul-smelling flatulence. It’s just great!
Anja K. with her dog Josie
Before, Abby would always start refusing dry food after a couple of weeks. Her faeces were always very soft, almost diarrhoea-like. Since she started eating PLATINUM, this has all changed. I was sceptical at first whether such a small portion would fill her up, but it seems to be very filling. The best thing is that she looks forward to her food and always enjoys eating it.
Her coat is shiny.
We are particularly pleased that since she started eating PLATINUM, her flatulence has stopped.
Svenja F. with her dog Abby
We have used PLATINUM dry dog food since 2007. All our dogs have enjoyed it without having to add anything. We now have our fourth dog eating this food. He comes from Greece and when we first got him, he had very bad fur and brittle claws. After about four weeks, people were telling us that he had a very beautiful and shiny coat. The dry dog food smells great, and I like its soft consistency compared to other dry foods. In between meals, he gets wet food as a reward when in training. We are very happy with this dog food.
Jennifer D. with her dog Cooper
Luke has had stomach problems since he was a puppy. Even changing over to well-known food types has not helped. I heard about PLATINUM from a friend, but I was very sceptical initially. As with all recommendations, I did some thorough research first, but I was quickly convinced by the many positive customer reviews and the excellent composition of the food. Ordering and delivery were both very quick. I immediately switched Luke to PLATINUM and after 4 days he was feeling better than ever.
No more stomach problems
and he was much better in general. I definitely won’t change again, and my next dog will also get PLATINUM.
Cindy K. with her dog Luke
I have a female Rhodesian Ridgeback, who will be 7 years old this year. Two and a half years ago, she started eating PLATINUM (Lamb+Rice), and it solved many problems...!
No flaky skin, no ear infections and her digestive system is working as it should...
I’m really happy that we switched to this dry dog food and
Nala thinks it’s really tasty.
Kerstin Z. with her dog Nala
Product recommendations
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FAQ
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs - from Chihuahuas to Great Danes - and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat - which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken (Mini), Adult Beef (Mini), Adult Lamb (Mini) or Adult Iberico (Mini) depends on your dog's preferences and which flavours they like best. Of course, you can also switch between the three flavours as you wish. Your dog will be optimally supplied with all the nutrients, vitamins, and minerals they need with each of our food varieties. We offer smaller kibbles for dogs up to 10 kg with our “Mini” variants.
You can obtain more information on the optimum feeding quantity via our digital feed advisor, which calculates your dog's individual requirements quickly and conveniently.
A balanced diet is essential for a puppy to develop into a healthy adult dog. That's why our Puppy Chicken (Mini) only contains ingredients that are important for healthy development, and does not contain additives such as green-lipped mussel extract. A puppy's body is not just growing physically - it is also in a learning phase. Among other things, one of the most important substances from the green-lipped mussel is produced by the dog's own body. In order not to interfere with this production, we refrain from providing additional green-lipped mussel extract or other supplements in the first three months of life. These are valuable ingredients for an adult dog, which is why they are included in our Adult Chicken (Mini) dry food.
We recommend storing our dry food in the included bag. The food is packed airtight in the bag immediately after production and is not stored temporarily. To keep the contents as fresh and flavourful as possible, our bags have an integrated freshness seal.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.