We use Fleischsaftgarung to prepare our dry food Adult Chicken. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs.
Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our dry food Adult Chicken is produced when the fresh meat is cooked at a low temperature over a long period of time and the meat juice is constantly concentrated using a cooking technique known as reduction.
Due to Fleischsaftgarung, our dry food is:
- particularly nutritious
- a treat for your dog
- soft but chewy because of the meat juices
- highly digestible
- does not swell in dog's stomach (no bloating)
- contain less carbohydrates
Fleischsaftgarung makes dog food equivalent to high-quality human food. We therefore do not call food cooked with Fleischsaftgarung ‘dog food’. After all, a best friend does not receive feed.
We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the ELAB Analytik GmbH (formerly TÜV SÜD ELAB).
Fresh chicken meat (70 %), broken rice, corn (GMO-free), dehydrated chicken protein, hydrolysed poultry protein, dried brewers’ yeast, dried apple pulp, salmon oil, yucca extract, cold-pressed flaxseed oil, cold-pressed olive oil, green-lipped mussel extract, dried carrots, dried tomatoes, dried african marigold, dried dandelion, dried broccoli, dried green tea, dried chamomile, dried oregano, dried milk thistle seed, dried cranberry seed, dried seaweed, potassium chloride.
|Crude protein 26.0 %||Crude fibre 2.0 %|
|Crude oils and fats 16.0 %||Calcium 1.5 %|
|Crude ash 7.9 %||Phosphorus 1.0 %|
|Moisture (natural content) 19.0 %|
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700/vitamin E 150 mg. Trace elements: 3b104/iron 75 mg, 3b201/iodine 3 mg, 3b405/copper 19 mg, 3b503/manganese 40 mg, 3b603/zinc 50 mg, 3b607/zinc 100 mg, 3b801/selenium 0.4 mg.
Calories per 100 g
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
|Dog's weight in kg||Feeding amount in g|
|3,0 - 5,0||55 - 85|
|5,0 - 7,5||85 - 115|
|7,5 - 10,0||115 - 150|
|10,0 - 12,5||150 - 165|
|12,5 - 15,0||165 - 190|
|15,0 - 20,0||190 - 250|
|20,0 - 25,0||250 - 300|
|25,0 - 30,0||300 - 325|
|30,0 - 40,0||325 - 425|
|40,0 - 60,0||425 - 600|
|60,0 - 80,0||600 - 750|
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Our experience reports
My dog had diarrhoea all the time as a puppy. We tried many things, including having her stool checked for parasites, testing many types of food, but to no avail.
Then I ordered PLATINUM Puppy and from that day on she had no more diarrhoea. Josie was doing well again, she was able to sleep through the nights, and didn't have to go out every 30 minutes.
I recommend PLATINUM to everyone I know.
Now she is three and a half years old, and we feed her PLATINUM Iberico Greens. Her coat is shiny, and she doesn't have foul-smelling flatulence. It’s just great!
Anja K. with her dog Josie
After we bought Kira from her previous owners at the age of about 7 months, we switched to PLATINUM wet and dry dog food, as we had already fed our previous dog with it. The dry dog food Kira was fed by her previous owner made her thirsty, and she also smelled. We have been very satisfied customers for many years, because your food is of very high quality, is enjoyed and well tolerated. Kira loves having the dry dog food as a reward. At lunchtime she gets a portion of wet food, which is always eagerly awaited. We can recommend PLATINUM with a clear conscience, as we consider it to be the best food brand. Our previous dog reached the age of 16 and we are convinced that PLATINUM contributed to this great age. A big THANK YOU - keep up the good work!
Nicole K. with her dog Kira
Luke has had stomach problems since he was a puppy. Even changing over to well-known food types has not helped. I heard about PLATINUM from a friend, but I was very sceptical initially. As with all recommendations, I did some thorough research first, but I was quickly convinced by the many positive customer reviews and the excellent composition of the food. Ordering and delivery were both very quick. I immediately switched Luke to PLATINUM and after 4 days he was feeling better than ever.
No more stomach problems
and he was much better in general. I definitely won’t change again, and my next dog will also get PLATINUM.
Cindy K. with her dog Luke
My little Russian Toy Terrier, Lady, loves her PLATINUM food.
She tolerates it also very well
and doesn't have any dandruff, which is unfortunately often the case with other food.
I am very happy and will keep using PLATINUM.
Anke L. with her dog Lady
I have a female Rhodesian Ridgeback, who will be 7 years old this year. Two and a half years ago, she started eating PLATINUM (Lamb+Rice), and it solved many problems...!
No flaky skin, no ear infections and her digestive system is working as it should...
I’m really happy that we switched to this dry dog food and
Nala thinks it’s really tasty.
Kerstin Z. with her dog Nala
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
Compared to conventional dry food, which is mainly made from meat meal, the slow-cook meat juice method requires at least 70% fresh meat in order to prepare PLATINUM dry food. The difference between meat meal and fresh meat is very huge. In order to obtain meat meal from fresh meat, the fresh meat has to be heated strongly and exposed to high heat for a long time, often also to high pressure. This removes the nutrient-rich meat juice from the fresh meat in addition to the flavor carrier fat. Meat meal therefore is significantly lower in nutrients than fresh meat. We know from cooking that meat juice and fat make the roast a pleasure in the first place, which is why we do not prepare the Sunday roast with meat meal. Thanks to the slow-cook meat juice method, the PLATINUM dry food does not contain any locks or flavors, no coloring or odorous substances and no flavor enhancers.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken, Adult Beef + Potato, Adult Lamb
+ Rice or rather Adult Iberico + Greens, you can - as long as your
four-legged friend is not aware of any intolerances - chose after your
dog's preferences. Of course, you can also switch between the four
varieties as you wish. Each of our dry foods varaities suppy a healthy
dog with a it needs.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.