We use Fleischsaftgarung to prepare our dry food. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs. Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our dry food is produced when the fresh meat is cooked at a low temperature over a long period of time and the meat juice is constantly concentrated using a cooking technique known as reduction.
Due to Fleischsaftgarung, our dry food is:
a treat for your dog
soft but chewy because of the meat juices
does not swell in dog's stomach (no bloating)
contain less carbohydrates
Fleischsaftgarung makes dog food equivalent to high-quality human food. We therefore do not call food cooked with Fleischsaftgarung ‘dog food’. After all, a best friend does not receive feed. We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the ELAB Analytik GmbH (formerly TÜV SÜD ELAB).
Our experience reports
My dog had diarrhoea all the time as a puppy. We tried many things, including having her stool checked for parasites, testing many types of food, but to no avail.
Then I ordered PLATINUM Puppy and from that day on she had no more diarrhoea. Josie was doing well again, she was able to sleep through the nights, and didn't have to go out every 30 minutes.
I recommend PLATINUM to everyone I know.
Now she is three and a half years old, and we feed her PLATINUM Iberico Greens. Her coat is shiny, and she doesn't have foul-smelling flatulence. It’s just great!
Anja K. with her dog Josie
I have to say that I am really happy with the food, and I cannot stop recommending it to friends and acquaintances for their dogs. Maddox is now over five years old, and since we switched away from puppy food, he has only eaten PLATINUM food.
Every time he sees his food, he gets excited like a little puppy and eats the whole bowl.
So, no other food comes into my house. I trust the quality ingredients. For variety, I always order the 3 x 5 kg pack.
Marcel W. with his dog Maddox
My little Russian Toy Terrier, Lady, loves her PLATINUM food.
She tolerates it also very well
and doesn't have any dandruff, which is unfortunately often the case with other food.
I am very happy and will keep using PLATINUM.
Anke L. with her dog Lady
When I first became aware of the PLATINUM Iberico+Greens, we - especially Zoey - had already been on quite the quest. Zoey is allergic to pretty much everything... Time and again, food would trigger ear infections or severe diarrhoea.
Shortly after the switch I noticed that her skin was getting better, the flaky skin had disappeared... and so it continued! We have now been free from ear infections and diarrhoea for 1.5 years.
Switching was definitely worth it for us!
Nicola S. with her dog Zoey
We have used PLATINUM dry dog food since 2007. All our dogs have enjoyed it without having to add anything. We now have our fourth dog eating this food. He comes from Greece and when we first got him, he had very bad fur and brittle claws. After about four weeks, people were telling us that he had a very beautiful and shiny coat. The dry dog food smells great, and I like its soft consistency compared to other dry foods. In between meals, he gets wet food as a reward when in training. We are very happy with this dog food.
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
A healthy senior dog can still be fed with PLATINUM as our food is very easy to digest and the ingredients it contains are of high quality. Please note, however, that the energy expenditure decreases with the age and the amount of food should be reduced if necessary. If an illness is discovered in your older dog, we recommend individual advice from our veterinary department.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken, Adult Beef + Potato, Adult Lamb
+ Rice or rather Adult Iberico + Greens, you can - as long as your
four-legged friend is not aware of any intolerances - chose after your
dog's preferences. Of course, you can also switch between the four
varieties as you wish. Each of our dry foods varaities suppy a healthy
dog with a it needs.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.
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Not only do we have tasty dog food and cat food, but also cookies. However, these are not intended for your furry friend, but ensure an optimal shopping experience and the full functionality of our website.