Our milestones

2000

  • Rainer Voortman and two other friends start to develop a new cooking method, that brings dog food on the level of human food to increase the quality of life for our best friend.

2004

  • PLATINUM is founded.
  • Introduction of our dry food, Einführung unserer Trockennahrung, already prepared by Fleischsaftgarung.

2006

  • Our treat and training snacks made by Fleischsaftgarung are available: Fit-Sticks und Click-Bits.

2008

  • Our dental care OralClean+Care for dogs and cats is introduced and prized with the "Goldener Schau Schau" in 2013.

2010

  • Moving to Bingen am Rhein.
  • Relaunch of the PLATINUM homepage.

2011

  • Introduction of our wet food Menu, packed in Tetra Recart and prepared with a special slow cooking method. Just like our dry food cooked only in the meat juice - without added water.

2015

  • We are the first and only dog food whose amount of fresh meat gets certified, by TÜV Rheinland.
  • Launching our wet food Menu mini in the 100g-tray.
  • According to a great majority of user of the leading German online community gutefrage.net PLATINUM gets voted as the most popular dog food.

2016

  • Launch of our wound- and healing-balm „SkinCare” for dogs and cats.

2019

  • PLATINUM ranked first in the CheckForPet pet food check with more than 250 food brands and 100.000 customer reviews..
  • More than 50.000 positive reviews on Trusted-Shops from verified customers.

2020

  • Again ranked as Top 1 Rated Brank in the range of pet food by CheckForPet.

2021

  • Big name: We call our unchanged preparation method Fleischsaftgarung and win Snoopy as an ambassador.
  • Our dog food gets tested regularly and independently by TÜV Süd ELAB. The following is checked: our proportion of fresh meat (Checking compliance with the recipe at the preparation site), our declaration and for harmful substances to protect the health of your best friend.
  • Our new online shop launches.
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