- Rainer Voortman and two other friends start to develop a new cooking method, that brings dog food on the level of human food to increase the quality of life for our best friend.
- PLATINUM is founded.
- Introduction of our dry food, Einführung unserer Trockennahrung, already prepared by Fleischsaftgarung.
- Our treat and training snacks made by Fleischsaftgarung are available: Fit-Sticks und Click-Bits.
- Our dental care OralClean+Care for dogs and cats is introduced and prized with the "Goldener Schau Schau" in 2013.
- Introduction of our wet food Menu, packed in Tetra Recart and prepared with a special slow cooking method. Just like our dry food cooked only in the meat juice - without added water.
- We are the first and only dog food whose amount of fresh meat gets certified, by TÜV Rheinland.
- Launching our wet food Menu mini in the 100g-tray.
- According to a great majority of user of the leading German online community gutefrage.net PLATINUM gets voted as the most popular dog food.
- PLATINUM ranked first in the CheckForPet pet food check with more than 250 food brands and 100.000 customer reviews..
- More than 50.000 positive reviews on Trusted-Shops from verified customers.
- Big name: We call our unchanged preparation method Fleischsaftgarung and win Snoopy as an ambassador.
- Our dog food gets tested regularly and independently by TÜV Süd ELAB. The following is checked: our proportion of fresh meat (Checking compliance with the recipe at the preparation site), our declaration and for harmful substances to protect the health of your best friend.
- Our new online shop launches.