Platinum once again takes first place in the CheckForPet feed check

The CheckForPet seal of approval

Many dog and cat owners struggle to find the right food for their pet. It can be a long and complicated search, especially when it comes to sensitive four-legged friends. Therefore, the online portal CheckForPet has developed the “Top Rated Brands” seal of approval to aid decision-making. Information provided about the pet (e.g. age, weight, allergies, activity level) is compared and analysed with other customer reviews in order to give the pet owner an overview of pet food providers tailored to their own pet and to provide a personalised recommendation. The pet owner then evaluates their previous feed in different categories. A specially developed algorithm then calculates a recommendation based on this information.

How the result was determined

CheckForPet has identified the Top 20 from over 250 different brands of food. To do this, 150,558 independent and transparent reviews from dog and cat owners were collected and evaluated last year. Each brand could score up to 5 stars in the categories “overall satisfaction”, “value for money” and “composition”.

PLATINUM impresses in 2019, 2020 and 2021

We are extremely pleased that we were ranked first again this year among all feed brands - for the third time in a row! With a total of 4,103 independent reviews, PLATINUM scored well in all categories – impressing in its composition, value for money and overall satisfaction. This means that PLATINUM is now the top-rated brand in the dry dog food sector. This rating validates our daily work and our philosophy, which always focuses on the health and happiness of our four-legged friends. We would like to thank our customers who made this award possible!

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