Nature as a model: what is important for a dog's diet
When a wolf hunts down its prey, it provides it with everything it needs for a diet suitable for the species: meat plus the plants and minerals that are in the stomach of the prey. Nothing more. The food is composed in such a way that it breaks down quickly in the stomach and can be digested very easily.
Ingredients for a natural, healthy diet
Valuable proteins from fresh meat, carbohydrates that are easy to digest, vitamins and minerals are the basis for a healthy diet for dogs. That's what the PLATINUM recipe stands for.
The composition of natural nutrition in animal and vegetable ingredients
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Animal ingredients |
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Vegetable ingredients |
Quality of raw materials and preparation are key
Nowadays the “prey” of a dog is served ready prepared in its bowl. At the same time, there is a wide range of so-called “complete foods”. The German Animal Feed Regulation determines their composition. It does not, however, say anything either about the quality of the ingredients or the way in which the food is prepared. That's why you should pay particular attention to these details.
Ingredients for a natural, healthy diet
Valuable proteins from fresh meat, carbohydrates that are easy to digest, vitamins and minerals are the basis for a healthy diet for dogs. That's what the PLATINUM recipe stands for.
The PLATINUM promise
By contrast, other complete foods can contain the following:
- offal
- plant or animal by-products
- attractants and flavour enhancers
- chemical additives
- mites that get into the food in the packing process
Many dogs cannot cope with these undesirable food components. The consequence can be health problems that are rarely traced back to the food:
- allergies, inexplicable itching of the coat
- dull, lacklustre coat
- wind, diarrhoea or constipation
