The PLATINUM recipe - Fresh meat. Full taste.

The PLATINUM recipe

We only use the best ingredients for our PLATINUM dry food preparation:

  • at least 70% fresh meat with proteins, as they oc-cur naturally
  • GMO-free corn, rice or potatoes as high-quality sources of carbohydrates
  • cold-pressed oils for optimal fat balance
  • vegetables with natural antioxidants and nutritionally valuable herbs and vitamins for a balanced diet
 
High Fresh meat contentRice, potatoes & cornGluten-freeGently cookedOptimal digestibilityWithout any added waterGMO-freeSoya-free

 

We promise you:

PLATINUM is made without attractants, flavouring agents, food colouring and flavour enhancers!

We only use the best ingredients for our PLATINUM dry food preparation


The unique slow cooking method in a ‘pressure cooker’:

It is not just the ingredients that make PLATINUM so worthwhile – the unique preparation for dog food is also key:

The slow cooking method in a ‘pressure cooker’ is key in this: The diced pieces of meat are cooked at just 95°C with rice, corn and/or potatoes without adding any water. After the cooking process, the food is slowly and carefully dried. Only once it has cooled to room temperature are cold-pressed oils, herbs and vitamins added in order to preserve the valuable nutrients. Afterwards the food is cut into shape and then – it is not stored in silos as is standard with traditional dry food but instead it is – immediately packed into fresh pouches. That’s how PLATINUM stays juicy and flavourful from the first bite to the last!


1,27 kg fresh meat for in 1 kg PLATINUM dry dog food

for 550 kg PLATINUM dry dog food we use 700 kg fresh meat (70 %) and 300 kg other valuable ingredients.

 

slow cooking method in a ‘pressure cooker’

When you buy food for yourself you pay attention to quality, ingredients and taste. Why not do the same when it comes to feeding your dog?

Compare the declarations

Declaration of an ordinary dry dog food

Type: with chicken & rice

Cereals (and, for example, 4% rice), meat and animal by-products (34%, and 14% chicken, for example), oils and fats (0.5% sunflower oil), vegetable by-products, minerals.
 

 
ingredients for PLATINUM dry dog food Adult Chicken

Declaration of PLATINUM dry dog food Adult Chicken

Type: chicken (& rice)

Fresh chicken meat (70 %), broken rice, corn (non genetically modified), poultry meal, hydrolized poultry, dried brewers’ yeast, dried apple pulp, lucerne, salmon oil, yucca extract, flaxseed oil cold-pressed, olive oil cold-pressed, green-lipped mussel extract, milk thistle seed, dried fennel, sarsaparilla root, dried artichoke, nasturtium, camomile tea extract, dandelion, dried gentian, potassium chloride.


Small words – great effect

Have a special focus on product names containing the word "with". Like in this case, the variety denomination does not have to be the main ingredient. In the present example, the variety "with chicken & rice" contains only 14% poultry meat, which kind of meat is used in addition, is not shown here. Even rice as an important carbohydrate supplier is only included with 4 %. Above all, this dog food contains unspecified meat as well as animal by-products and cheap cereals as the main ingredient.

 


The principle of the open declaration

In comparison, PLATINUM uses only the best ingredients for the preparation of its dry food: For example, with our Adult Chicken, only fresh chicken meat - no other meat - provides your dog daily with valuable proteins. In addition, the variety is gluten-free and contains GMO-free rice respectively corn as easily digestible carbohydrate sources. Furthermore selected vegetables and valuable cold-pressed oils are included. All ingredients are clearly and transparently declared individually.

 

PLATINUM dry dog Food instead of ordinary dry food
 

PLATINUM dry dog food:
Dry dog food

Find out more about our range. You can see all of our products here. PLATINUM dry dog food.

more about PLATINUM dry dog food
 

 
Ingredients for PLATINUM dry dog food
 

PLATINUM ingredients and their health benefits
Learn about the health benefits of ingredients used.

more about the ingredients
 

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