When can I switch from puppy dry dog food to adult dry dog food?

The timing of the change from puppy dry dog food to adult dry dog food depends (among other things) on the expected size and breed of your dog. Small breeds (such as Dachshunds and Pugs) can be given puppy dry dog food up to 12 months of age. Medium-sized dogs (e.g. Australian Shepherds, Border Collies) can usually switch to adult food after they have finished teething (approx. 6 months of age), while large breeds (e.g. Bernese Mountain Dogs, Rhodesian Ridgebacks) can be fed adult dry dog food from the age of 4 months. Due to the nutrient composition, we recommend switching to Adult Chicken (Mini) to ensure an optimal supply. If you would like a customised solution for your dog, please contact our customer service team at info@platinum.com or call our free service number: 0800 3 64 36 63. If an earlier changeover to an adult food is made, we recommend following the feeding recommendations for puppies until they are 12 months old in order to ensure an adequate supply of nutrients with optimum (and not maximum) growth rates. You can also get more information on optimal feeding via our digital food advisor.

Why do you not offer different foods for different dog breeds?

Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs - from Chihuahuas to Great Danes - and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.

Can I give my dog wet food and dry food on the same day?

If you want to offer your dog some variety, you can easily switch between all PLATINUM foods. If your dog has a sensitive stomach, please contact our veterinary department for advice on feeding. It does not matter whether you give wet food in the morning and dry food in the evening, or vice versa. A combination of wet and dry food in one meal is also possible, as both forms of feeding have the same digestibility with PLATINUM.

Is a (too) high protein content harmful for my cat?

A cat's metabolism is designed to obtain energy from protein. As a carnivore, cats are dependent on a high protein content and can metabolise it very well. Therefore, a high protein content is not harmful at all for your cat.

How many times a day should I feed my cat?

Several small meals a day are best for cats. However, you should decide on an individual basis how many meals your cat needs per day according to its eating habits. You should never offer more than one daily ration per day. For cats that divide their portion themselves, it is possible to refill the daily ration once a day. However, cats that always eat their portions directly should be given several smaller meals per day. Feeding from automatic feeders is also possible and MeatCrisp is ideal for this.

Are cats pure carnivores?

Cats are obligate carnivores, i.e. meat eaters. They need meat and animal proteins for a complete supply of nutrients. However, cats also consume some of the prey's organs, which means that they also eat other food components (grasses, herbs, cereals, vegetables and fruit) that are beneficial for digestion.

There are feed intolerances in my breeding line. How should I raise the puppies?

To receive individual advice on this, please feel free to contact our breeders support service or our veterinarian: E-Mail: zuechter@platinum.com, E-Mail: tierarzt@platinum.com, Call our free service number on: 08 00/ 3 64 36 63 (08 00/ DOGFOOD)

How do I transition puppies after the suckling period?

Our Menu Puppy Chicken wet feed is very well suited to start feeding puppies after the suckling period. Blending a small portion of the MENU Puppy Chicken wet feed with some lukewarm water and then offering the puppies the resulting puree as a „first meal“ has proven successful. In the following days, you can gradually add more crumbled puppy dry feed to let the puree meal slowly peter out. Our Puppy dry feed is very easy to crush thanks to a residual moisture content of 19% and the puppies are quite keen on the resulting small pieces.

Frequently Asked Questions

Here you will find answers to questions asked to our customer service, practical tips for feeding your dog with PLATINUM dog food prepared with FSG and for feeding your cat with MeatCrisp from the Freshmeatdryer.

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Cat Breeders

MeatCrisp is a complete food, so is suitable for pregnant and lactating cats. However, due to the higher energy and nutrient requirements, the quantity should be adjusted accordingly and Adult or Kitten varieties should be used.

In order to be able to advise you individually, please contact our breeder advisory service or our vet:

E-mail: zuechter@platinum.com

E-mail: tierarzt@platinum.com

Free service number: 0800 2283663

Our starter-boxes include two 400g bags of dry feed (1x Kitten Chicken, 1 x Kitten Fish), a magnet and information leaflets.

From the 6th week of life you can offer our kitten food to the kittens and slowly get them used to it.

Dog Breeders

For pregnant or lactating dogs, as well as animals currently on medication, we advise you to consult your vet before giving your dog Fit-Bits functional snacks with added benefits.

To register with PLATINUM as a breeder, we first need a copy of your kennel licence or a breeding license from your breeders’ association.

Please use our form to sent us the information needed.

After registering, breeders are sent a separate breeders’ price list with preferential terms. These conditions are also stored in your online shop account so you can see the prices that apply to you after logging into the online shop.

As part of our breeder terms, we provide our registered breeders who feed and raise their puppies on PLATINUM dog feed with puppy starter sets for free.

You can request the starter sets directly via our form.

Our starter sets include a 1.5 kg bag of dry feed, a package of Menu Puppy Chicken, a toy, a measuring cup and information leaflets.

If your bitch is fed our PLATINUM feed and digests it well there is generally no need to switch her to our puppy feed.