We use Fleischsaftgarung to prepare our wet food Menu. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs.
Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our wet food Menu is created using the short cooking technique. This cooking technique only works in the Tetra Recart® carton because this enables the core temperature of the fresh meat to be reached more quickly via the narrow sides than in a can.
Due to Fleischsaftgarung, Menu is:
- particularly nutritious
- a treat for your dog
- highly digestible
- very yielding
- good for the teeth (less carbohydrates reduce tartar formation)
Fleischsaftgarung makes dog food equivalent to high-quality human food. We therefore do not call food cooked with Fleischsaftgarung ‘dog food’. After all, a best friend does not receive feed like the animals in the stable would.
We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the TÜV SÜD Elab.
The changeover from conventional wet food to PLATINUM Menu can be made immediately without any transitional phase. If your dog has a very sensitive stomach, you can give it the PLATINUM Menu over a period of 1-2 days, introducing it slowly until the animal has fully changed over to it.
Daily feeding amount
|Dog's weight in kg||Feeding amount* per 1 kg body weight of the dog in g|
|1 - 10||30|
|11 - 25||25|
Example values wet food
|Dog's weight in kg||Feeding amount* in g||375-g-pack|
* Recommended guideline for the average active dog
The DoggyCoach food tube allows you to reward your dog quickly and easily. It is ideal for dog training, walks, while travelling or for when you are on the go. Thanks to its slim shape, the DoggyCoach fits in any handbag or jacket pocket.
The volume of the feeding tube is 89 ml. It is made of food-safe silicone and is 100% BPA-free. The lid can be screwed off completely for easy cleaning and filling. It is also dishwasher-safe.
The soft, flexible but also very stable shape makes it easy to handle for every dog owner.
The following wet food types are very suitable for use with the Doggy Coach:
- Pure Fish
- Puppy Chicken
The following varieties also work, with some exceptions:
Our experience reports
Fiona is a very active dog, but she’s also a bit of a princess. Not every food is good enough for her. With PLATINUM, we’ve finally found a food that she really likes to eat. She likes both the wet and dry variety.
Michelle H. with her dog Fiona
Uno is a playful and lively fox terrier. Food isn’t just about nutrition for him, he loves his treats. We have already used PLATINUM dry dog food in the dog school to reward him for obeying commands or to motivate him for new tricks. He also loves it when we put them into his food ball, and he has to roll it to release little bits.
We add some of the small juicy portion cups to each order. These are served on special days as “feasts”. Yes, Uno is a little spoiled.
PLATINUM helps with that: we regularly receive our parcel delivered automatically to our home. Always first-class service and quality. And if we postpone our subscription for a few days, the service team is always friendly and helpful. Thank you, PLATINUM!
Cornelia W. with her dog Uno
We would also like to share our experience with PLATINUM food. After a long search for an easily digestible food for our very sensitive male Labrador, we came across PLATINUM after recommendations from friends and acquaintances, and as recommended, we made the change immediately without mixing PLATINUM with the old food. Against all expectations our little fur-nose tolerated the change really well. No more vomiting after eating and no more diarrhoea. And that’s on top of how well he accepted it. We mainly feed him PLATINUM dry dog food (Iberico+Greens), but in the evening, he also gets the wet food in the practical TetraPak. He particularly enjoys the PLATINUM Snacks, which we use for training. They work for walking at heel almost by themselves. All-round high praise for the good quality and your great service! We will stay with you!
Franziska R. with her dog Mika
After we bought Kira from her previous owners at the age of about 7 months, we switched to PLATINUM wet and dry dog food, as we had already fed our previous dog with it. The dry dog food Kira was fed by her previous owner made her thirsty, and she also smelled. We have been very satisfied customers for many years, because your food is of very high quality, is enjoyed and well tolerated. Kira loves having the dry dog food as a reward. At lunchtime she gets a portion of wet food, which is always eagerly awaited. We can recommend PLATINUM with a clear conscience, as we consider it to be the best food brand. Our previous dog reached the age of 16 and we are convinced that PLATINUM contributed to this great age. A big THANK YOU - keep up the good work!
Nicole K. with her dog Kira
I have had only positive experiences with your food with my Labrador. He has a sensitive stomach but so far, he has tolerated your food well.
You have helped him to become symptom-free.
So, thank you.
Gernot M. with his dog Lion
- Why is the food the same, no matter what the breed of dog?
- Why does PLATINUM not have a variety for older dogs?
- Can I give my dog wet food and dry food on the same day?
- Which variety of wet food do I choose for my dog?
- How do I switch form conventional wet food to PLATINUM Menu?
- Does PLATINUM perform animal experiments?
- How long is the shelf live of PLATINUM?
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
A healthy senior dog can still be fed with PLATINUM as our food is very easy to digest and the ingredients it contains are of high quality. Please note, however, that the energy expenditure decreases with the age and the amount of food should be reduced if necessary. If an illness is discovered in your older dog, we recommend individual advice from our veterinary department.
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
The choice between all of our varieties is entirely dependent on your dog's taste. You can switch between the adult flavors at any time as you wish, as long as there are no known intolerances. Each of our varieties is a complete feed to meet all of your dogs needs.
The switch from conventional wet food to PLATINUM Menu should be done immediately without a transition phase. If your dog has a very sensitive stomach, you can slowly add PLATINUM Menu over a period of 1-2 days until the changeover is completed.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.