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Product details
We use Fleischsaftgarung to prepare our wet food Menu Puppy Chicken. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs.
Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our wet food Menu Puppy Chicken is created using the short cooking technique. This cooking technique only works in the Tetra Recart® carton because this enables the core temperature of the fresh meat to be reached more quickly via the narrow sides than in a can.
Due to Fleischsaftgarung, Menu is:
- particularly nutritious
- a treat for your dog
- highly digestible
- very yielding
- good for the teeth (less carbohydrates reduce tartar formation)
Fleischsaftgarung makes dog food equivalent to high-quality human food. We therefore do not call food cooked with Fleischsaftgarung ‘dog food’. After all, a best friend does not receive feed like the animals in the stable would.
We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the TÜV SÜD Elab.
Composition
Chicken meat (84 %), salmon oil, dehydrated vegetables (broccoli, carrots, leek), olive oil.
Analytical constituents
| Crude protein 15.5 % | Crude fibre 0.3 % |
| Crude fat 11.0 % | Calcium 0.5 % |
| Crude ash 1.9 % | Phosphorus 0.4 % |
| Moisture (natural content) 70.0 % | |
Additives per kg
Vitamins: 3a671/vitamin D3 480 IU, 3a700/vitamin E 60 mg. Trace elements: 3b405/copper 1 mg, 3b603/zinc 15 mg, 3b801/selenium 0.03 mg.
Food change
The changeover from conventional wet food to PLATINUM Menu can be made immediately without any transitional phase. If your dog has a very sensitive stomach, you can give it the PLATINUM Menu over a period of 1-2 days, introducing it slowly until the animal has fully changed over to it.
Daily feeding amount*
| Dog's age | |||||||
|---|---|---|---|---|---|---|---|
| Esimated weihght of the adult dog |
2 months | 4 months | 6 months | 8 months | 10 months | 12 months | |
| recommended daily feeding amount | |||||||
| 2,5 kg | 60g | 105g | 120g | 115g | 120g | 90g | |
| 5 kg | 100g | 190g | 240g | 225g | 245g | 175g | |
| 7,5 kg | 155g | 260g | 330g | 325g | 365g | 265g | |
| 10 kg | 315g | 420g | 480g | 450g | 485g | 350g | |
| 12,5 kg | 385g | 555g | 550g | 480g | 490g | 375g | |
| 15 kg | 425g | 650g | 650g | 560g | 580g | 450g | |
| 20 kg | 555g | 815g | 800g | 720g | 760g | 600g | |
| 30 kg | 765g | 1105g | 1150g | 1295g | 1140g | 900g | |
| 40 kg | 840g | 1260g | 1350g | 1295g | 1365g | 1000g | |
| 60 kg | 880g | 1620g | 1845g | 1785g | 1980g | 1475g | |
| 80 kg | 1200g | 2040g | 2295g | 2240g | 2520g | 1900g | |
* Based on the ideal growth curve.
Our experience reports
Yoshi has been eating PLATINUM dry dog food since he was a puppy. He has always tolerated it very well. As Yoshi is a very active dog, he has not always eaten. For about a year now, we’ve also fed him wet food.
He loves this combination so much,
that he often jumps right onto his bowl.
Yoshi eats all the flavours, but I think his absolute favourite is chicken.
Larissa W. with her dog Yoshi
I have had only positive experiences with your food with my Labrador. He has a sensitive stomach but so far, he has tolerated your food well.
You have helped him to become symptom-free.
So, thank you.
Gernot M. with his dog Lion
My little Russian Toy Terrier, Lady, loves her PLATINUM food.
She tolerates it also very well
and doesn't have any dandruff, which is unfortunately often the case with other food.
I am very happy and will keep using PLATINUM.
Anke L. with her dog Lady
Fiona is a very active dog, but she’s also a bit of a princess. Not every food is good enough for her. With PLATINUM, we’ve finally found a food that she really likes to eat. She likes both the wet and dry variety.
Michelle H. with her dog Fiona
We have been using PLATINUM wet and dry dog food since we got our dog in 2015. No matter what flavour, she enjoys eating it and tolerates it very well.
Many people notice that Sally has a beautiful shiny coat
and I think this is mainly due to her diet.
We usually add a little “sauce” from the wet food to the dry food, which she really loves :)
Yvonne S. with her dog Sally
Product recommendations
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FAQ
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
When to switch from puppy food to adult food depends among other things on the expected size and breed of your dog.
Small breeds (such as Dachshunds and Pugs) can get the puppy food until the age of 12 months. Medium-sized dogs (such as Australian Shepherd and Border Collie) are usually switched after they have completed the change of their theets (approx. after 6 months) and large breeds (such as Bernese Mountain Dogs, Rhodesian Ridgebacks) can already be fed at the age of 4 months with our adult food.
If you would like an individual advice for your dog, please contact our customer service at info@platinum.com or on our free service number: 0800 3 64 36 63
Important: If you switch to an adult variety earlier, we recommend to use the feeding recommendation for the puppy food up to the age of 12 months in order to ensure a sufficient supply of nutrients with optimal -not maximum growth rates.
The switch from conventional wet food to PLATINUM Menu should be done immediately without a transition phase. If your dog has a very sensitive stomach, you can slowly add PLATINUM Menu over a period of 1-2 days until the changeover is completed.
Compared to conventional dry food, which is mainly made from meat meal, the slow-cook meat juice method requires at least 70% fresh meat in order to prepare PLATINUM dry food. The difference between meat meal and fresh meat is very huge. In order to obtain meat meal from fresh meat, the fresh meat has to be heated strongly and exposed to high heat for a long time, often also to high pressure. This removes the nutrient-rich meat juice from the fresh meat in addition to the flavor carrier fat. Meat meal therefore is significantly lower in nutrients than fresh meat. We know from cooking that meat juice and fat make the roast a pleasure in the first place, which is why we do not prepare the Sunday roast with meat meal. Thanks to the slow-cook meat juice method, the PLATINUM dry food does not contain any locks or flavors, no coloring or odorous substances and no flavor enhancers.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.