We use Fleischsaftgarung to prepare our dry food Puppy Chicken. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs.
Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our dry food Puppy Chicken is produced when the fresh meat is cooked at a low temperature over a long period of time and the meat juice is constantly concentrated using a cooking technique known as reduction.
Due to Fleischsaftgarung, our dry food is:
- particularly nutritious
- a treat for your dog
- soft but chewy because of the meat juices
- highly digestible
- does not swell in dog's stomach (no bloating)
- contain less carbohydrates
Fleischsaftgarung makes dog food equivalent to high-quality human food. We therefore do not call food cooked with Fleischsaftgarung ‘dog food’. After all, a best friend does not receive feed.
We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the TÜV SÜD ELAB.
Fresh chicken meat (73 %), broken rice, dehydrated chicken protein, dried fish, hydrolysed poultry protein, dried apple pulp, salmon oil, dried brewers’ yeast, cold-pressed flaxseed oil, cold-pressed olive oil, potassium chloride.
|Crude protein 27.0 %||Crude fibre 2.0 %|
|Crude oils and fats 16.0 %||Calcium 1.5 %|
|Crude ash 7.9 %||Phosphorus 1.0 %|
|Moisture (natural content) 19.0 %|
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700/vitamin E 150 mg. Trace elements: 3b104/iron 75 mg, 3b201/iodine 3 mg, 3b405/copper 19 mg, 3b503/manganese 40 mg, 3b603/zinc 50 mg, 3b607/zinc 100 mg, 3b801/selenium 0.4 mg.
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
|Estimated weight of
the adult dog
|2 months||4 months||6 months||8 months||10 months||12 months|
|recommended daily feeding amount|
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Our experience reports
When we got Lexi from the breeder, we used to feed her a different brand. After a while, we noticed that she wasn’t digesting the food well. Our vet recommended PLATINUM and we immediately switched.
You could see the difference after just a couple of weeks: her coat shone (we were often asked about it),
her digestion had improved, and the consistency of the food is really good.
We have been feeding Lexi Iberico+Greens for a couple of years now, because she was found to be intolerant to animal food.
Kristin B. with her dog Lexi
Wally came to us when he was nine weeks old. For the first four weeks, he was fed the food he received from the breeder. However, we were not satisfied, and our little darling didn't like it at all and in the end, he did not want to touch it. We spent several days researching high-quality dry food brands, and finally we settled on Puppy Chicken from PLATINUM. As soon as we opened the bag, we were impressed by the consistency and smell of the food. Wally felt the same way, because he was bouncing up and down and could hardly wait to try it. He absolutely loves it. He almost inhaled the food, which was very unlike him. After just a week, we began to notice changes. Before, he would have very soft faeces 8-10 times a day. Since eating PLATINUM, this has gone down to 2-3 times and they’re solid. He is also much more agile, and his coat has become incredibly soft and shiny. We are often asked about his food. Since he still likes it at nearly six months, we use it as a treat in training. He is still crazy about it. So, we are 100% PLATINUM converts. Thank you for making such a great dry food. There’s nothing better than seeing our dog so happy.
Linda M. with her dog Wally
We would also like to share our experience with PLATINUM food. After a long search for an easily digestible food for our very sensitive male Labrador, we came across PLATINUM after recommendations from friends and acquaintances, and as recommended, we made the change immediately without mixing PLATINUM with the old food. Against all expectations our little fur-nose tolerated the change really well. No more vomiting after eating and no more diarrhoea. And that’s on top of how well he accepted it. We mainly feed him PLATINUM dry dog food (Iberico+Greens), but in the evening, he also gets the wet food in the practical TetraPak. He particularly enjoys the PLATINUM Snacks, which we use for training. They work for walking at heel almost by themselves. All-round high praise for the good quality and your great service! We will stay with you!
Franziska R. with her dog Mika
My dog had diarrhoea all the time as a puppy. We tried many things, including having her stool checked for parasites, testing many types of food, but to no avail.
Then I ordered PLATINUM Puppy and from that day on she had no more diarrhoea. Josie was doing well again, she was able to sleep through the nights, and didn't have to go out every 30 minutes.
I recommend PLATINUM to everyone I know.
Now she is three and a half years old, and we feed her PLATINUM Iberico Greens. Her coat is shiny, and she doesn't have foul-smelling flatulence. It’s just great!
Anja K. with her dog Josie
We only have positive things to say about this dog food. Jago has a PLATINUM Chicken subscription. He loves to eat the food, which is very good for him.
We’re also really happy with Platinum's excellent service
Heinz-Jürgen M. with his dog Jago
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
To avoid causing problems in the puppy learning to produce the important substances contained in the extract on its own, they should not be supplied in the food in the first 3 months.
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
When to switch from puppy food to adult food depends among other things on the expected size and breed of your dog.
Small breeds (such as Dachshunds and Pugs) can get the puppy food until the age of 12 months. Medium-sized dogs (such as Australian Shepherd and Border Collie) are usually switched after they have completed the change of their theets (approx. after 6 months) and large breeds (such as Bernese Mountain Dogs, Rhodesian Ridgebacks) can already be fed at the age of 4 months with our adult food.
If you would like an individual advice for your dog, please contact our customer service at email@example.com or on our free service number: 0800 3 64 36 63
Important: If you switch to an adult variety earlier, we recommend to use the feeding recommendation for the puppy food up to the age of 12 months in order to ensure a sufficient supply of nutrients with optimal -not maximum growth rates.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
Compared to conventional dry food, which is mainly made from meat meal, the slow-cook meat juice method requires at least 70% fresh meat in order to prepare PLATINUM dry food. The difference between meat meal and fresh meat is very huge. In order to obtain meat meal from fresh meat, the fresh meat has to be heated strongly and exposed to high heat for a long time, often also to high pressure. This removes the nutrient-rich meat juice from the fresh meat in addition to the flavor carrier fat. Meat meal therefore is significantly lower in nutrients than fresh meat. We know from cooking that meat juice and fat make the roast a pleasure in the first place, which is why we do not prepare the Sunday roast with meat meal. Thanks to the slow-cook meat juice method, the PLATINUM dry food does not contain any locks or flavors, no coloring or odorous substances and no flavor enhancers.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.