Product details
Metabolism changes as dogs age - the energy requirement decreases while the need for high-quality nutrients remains the same. At the same time, it becomes more difficult for the body to maintain its essential physiological processes. A specially customised diet can help to support vitality and well-being in old age - especially for seniors who need an adapted diet, if simply reducing the amount of food is insufficient.
VETACTIVE Senior is a balanced and complete dry food for older dogs with special nutritional needs - without compromising on flavour, nutrition or high-quality ingredients.
- Easily digestible with optimally utilisable proteins
- 70% Fresh meat - for optimum flavour and valuable nutrients
- Adapted energy content - tailored to the reduced requirements of older dogs
- Supporting ingredients - for the supportive needs of senior dogs
Your dog also benefits from the advantages of FSG (Fleischsaftgarung):
- Especially tasty
- As nutritious as RAW
- Excellent for building muscle
- Quickly digestible & effectively absorbed
- Chewy-soft due to the meat juice
- Reduced risk of gastric torsion as pieces do not swell
Complete food for adult dogs
Composition
Fresh chicken meat 70 %, broken rice, chicken protein*, peas*, brewer’s yeast*, vegetable fibre*, apple pulp*, lentils*, coconut oil** (with 60 % lauric acid), canola oil**, flaxseed oil** (omega-3), salmon oil** (omega-3), green-lipped mussel extract, rosemary extract. (*dried, **cold-pressed, virgin)
Analytical constituentsCrude protein 25.8 % | Crude fibres 4.9 % |
Crude fat 12 % | Calcium 1.5 % |
Crude ash 6 % | Phosphorus 0.93 % |
Moisture (natural content) 18 % |
Additives per kg
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.
Calories per 100 g
292 kcal
Food change
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
Dog's weight in kg | Feeding amount in g |
---|---|
3,0 - 5,0 | 55 - 85 |
5,0 - 7,5 | 85 - 115 |
7,5 - 10,0 | 115 - 150 |
10,0 - 12,5 | 150 - 165 |
12,5 - 15,0 | 165 - 190 |
15,0 - 20,0 | 190 - 250 |
20,0 - 25,0 | 250 - 300 |
25,0 - 30,0 | 300 - 325 |
30,0 - 40,0 | 325 - 425 |
40,0 - 60,0 | 425 - 600 |
60,0 - 80,0 | 600 - 750 |
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Our experience reports

We have used PLATINUM dry dog food since 2007. All our dogs have enjoyed it without having to add anything. We now have our fourth dog eating this food. He comes from Greece and when we first got him, he had very bad fur and brittle claws. After about four weeks, people were telling us that he had a very beautiful and shiny coat. The dry dog food smells great, and I like its soft consistency compared to other dry foods. In between meals, he gets wet food as a reward when in training. We are very happy with this dog food.
Jennifer D. with her dog Cooper

Before I discovered PLATINUM dog food, I had tried numerous kinds of dog food, but my dog didn’t tolerate any of them. It is only since she started eating PLATINUM dog food that her digestive problems have disappeared. Whether it’s wet or dry, and whatever the flavour,
Nala loves it all,
especially the snacks ;)
Stephanie R. with her dog Nala

I have been using PLATINUM for several years. I wanted to change over to completely grain-free dry food, but I reverted regretfully. No other food made his skin and coat as beautiful as PLATINUM Chicken. Our Benny shines, does not smell, doesn't have dandruff and his output is also okay.
I remain impressed by Platinum
and hope that this high-quality food will be around for a long time. Another big plus for me is the really fast delivery. I can't remember ever having waited longer than 3 days.
Sylvia W. with her dog Benny

My dog had diarrhoea all the time as a puppy. We tried many things, including having her stool checked for parasites, testing many types of food, but to no avail.
Then I ordered PLATINUM Puppy and from that day on she had no more diarrhoea. Josie was doing well again, she was able to sleep through the nights, and didn't have to go out every 30 minutes.
I recommend PLATINUM to everyone I know.
Now she is three and a half years old, and we feed her PLATINUM Iberico Greens. Her coat is shiny, and she doesn't have foul-smelling flatulence. It’s just great!
Anja K. with her dog Josie

Before, Abby would always start refusing dry food after a couple of weeks. Her faeces were always very soft, almost diarrhoea-like. Since she started eating PLATINUM, this has all changed. I was sceptical at first whether such a small portion would fill her up, but it seems to be very filling. The best thing is that she looks forward to her food and always enjoys eating it.
Her coat is shiny.
We are particularly pleased that since she started eating PLATINUM, her flatulence has stopped.