Product details
Metabolism changes as dogs age - the energy requirement decreases while the need for high-quality nutrients remains the same. At the same time, it becomes more difficult for the body to maintain its essential physiological processes. A specially customised diet can help to support vitality and well-being in old age - especially for seniors who need an adapted diet, if simply reducing the amount of food is insufficient.
VETACTIVE Senior is a balanced and complete dry food for older dogs with special nutritional needs - without compromising on flavour, nutrition or high-quality ingredients.
- Easily digestible with optimally utilisable proteins
- 70% Fresh meat - for optimum flavour and valuable nutrients
- Adapted energy content - tailored to the reduced requirements of older dogs
- Supporting ingredients - for the supportive needs of senior dogs
Your dog also benefits from the advantages of FSG (Fleischsaftgarung):
- Especially tasty
- As nutritious as RAW
- Excellent for building muscle
- Quickly digestible & effectively absorbed
- Chewy-soft due to the meat juice
- Reduced risk of gastric torsion as pieces do not swell
Complete food for adult dogs
Composition
Fresh chicken meat 70 %, broken rice, chicken protein*, peas*, brewer’s yeast*, vegetable fibre*, apple pulp*, lentils*, coconut oil** (with 60 % lauric acid), canola oil**, flaxseed oil** (omega-3), salmon oil** (omega-3), green-lipped mussel extract, rosemary extract. (*dried, **cold-pressed, virgin)
Analytical constituentsCrude protein 25.8 % | Crude fibres 4.9 % |
Crude fat 12 % | Calcium 1.5 % |
Crude ash 6 % | Phosphorus 0.93 % |
Moisture (natural content) 18 % |
Additives per kg
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.
Calories per 100 g
292 kcal
Food change
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
Dog's weight in kg | Feeding amount in g |
---|---|
3,0 - 5,0 | 55 - 85 |
5,0 - 7,5 | 85 - 115 |
7,5 - 10,0 | 115 - 150 |
10,0 - 12,5 | 150 - 165 |
12,5 - 15,0 | 165 - 190 |
15,0 - 20,0 | 190 - 250 |
20,0 - 25,0 | 250 - 300 |
25,0 - 30,0 | 300 - 325 |
30,0 - 40,0 | 325 - 425 |
40,0 - 60,0 | 425 - 600 |
60,0 - 80,0 | 600 - 750 |
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Our experience reports

Before I discovered PLATINUM dog food, I had tried numerous kinds of dog food, but my dog didn’t tolerate any of them. It is only since she started eating PLATINUM dog food that her digestive problems have disappeared. Whether it’s wet or dry, and whatever the flavour,
Nala loves it all,
especially the snacks ;)
Stephanie R. with her dog Nala

He used to eat different brands and types of food. However, after a while, the foods wouldn’t agree with him, so we would try another, and this went on for some time.
I switched to PLATINUM over 2 years ago and since then he has never had a problem. He tolerates the food really well, both wet and dry. The main reason I chose PLATINUM was its high meat content. Also, the wet food smells really good and the dry food is slightly soft. It is also very wholesome.
We are very happy that we switched to PLATINUM and will remain loyal customers.
Yvonne A. with her dog Rocky

When I first became aware of the PLATINUM Iberico+Greens, we - especially Zoey - had already been on quite the quest. Zoey is allergic to pretty much everything... Time and again, food would trigger ear infections or severe diarrhoea.
Shortly after the switch I noticed that her skin was getting better, the flaky skin had disappeared... and so it continued! We have now been free from ear infections and diarrhoea for 1.5 years.
Switching was definitely worth it for us!
Nicola S. with her dog Zoey
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Since 2016, we are the first-time dog owners of an Elo female dog from the Spreewald. We started with barf feeding, which was recommended by the breeder, but after a few months Ella's eating behaviour became very bad and we were quite concerned. Our vet recommended PLATINUM as he gave it to his own dogs. We tried it and with PLATINUM wet and dry dog food, Ella has become a beautiful adult lady dog who brings us a lot of joy. We can take her with us anywhere and she has become a real member of the family.
Many thanks to Platinum for making our dog feel good!
Gabriele E. with his dog Ella

I’ve been using PLATINUM for over a year. My dog tolerates it well and he seems to enjoy it.
It’s always packed carefully and sometimes there’s even an extra treat :)
We have also made use of the telephone advice service - they take their time and provide personal advice.
We are totally satisfied!