Our dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
extra tasty,
as nutritious as BARF,
excellent for building muscle,
quickly digestible,
effectively absorbed and
chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
Our fresh meat content: Checking recipe compliance at the point of preparation
For contaminants, to protect the health of your best friend
Our declaration
Food change We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Please note the following points when feeding:
Serve dry or slightly moistened with water.
Do not let the food soak for a long time, serve immediately.
Always provide your dog with fresh water.
Initially please feed using the lower recommended amount, only serve more if required.
I have had only positive experiences with your food with my Labrador. He has a sensitive stomach but so far, he has tolerated your food well.
You have helped him to become symptom-free.
So, thank you.
Gernot M. with his dog Lion
He used to eat different brands and types of food. However, after a while, the foods wouldn’t agree with him, so we would try another, and this went on for some time.
I switched to PLATINUM over 2 years ago and since then he has never had a problem. He tolerates the food really well, both wet and dry. The main reason I chose PLATINUM was its high meat content. Also, the wet food smells really good and the dry food is slightly soft. It is also very wholesome.
We are very happy that we switched to PLATINUM and will remain loyal customers.
Yvonne A. with her dog Rocky
We would also like to share our experience with PLATINUM food. After a long search for an easily digestible food for our very sensitive male Labrador, we came across PLATINUM after recommendations from friends and acquaintances, and as recommended, we made the change immediately without mixing PLATINUM with the old food. Against all expectations our little fur-nose tolerated the change really well. No more vomiting after eating and no more diarrhoea. And that’s on top of how well he accepted it. We mainly feed him PLATINUM dry dog food (Iberico+Greens), but in the evening, he also gets the wet food in the practical TetraPak. He particularly enjoys the PLATINUM Snacks, which we use for training. They work for walking at heel almost by themselves. All-round high praise for the good quality and your great service! We will stay with you!
Franziska R. with her dog Mika
After we bought Kira from her previous owners at the age of about 7 months, we switched to PLATINUM wet and dry dog food, as we had already fed our previous dog with it. The dry dog food Kira was fed by her previous owner made her thirsty, and she also smelled. We have been very satisfied customers for many years, because your food is of very high quality, is enjoyed and well tolerated. Kira loves having the dry dog food as a reward. At lunchtime she gets a portion of wet food, which is always eagerly awaited. We can recommend PLATINUM with a clear conscience, as we consider it to be the best food brand. Our previous dog reached the age of 16 and we are convinced that PLATINUM contributed to this great age. A big THANK YOU - keep up the good work!
Nicole K. with her dog Kira
Since 2016, we are the first-time dog owners of an Elo female dog from the Spreewald. We started with barf feeding, which was recommended by the breeder, but after a few months Ella's eating behaviour became very bad and we were quite concerned. Our vet recommended PLATINUM as he gave it to his own dogs. We tried it and with PLATINUM wet and dry dog food, Ella has become a beautiful adult lady dog who brings us a lot of joy. We can take her with us anywhere and she has become a real member of the family.
Many thanks to Platinum for making our dog feel good!
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs - from Chihuahuas to Great Danes - and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Healthy senior dogs can continue to be fed with PLATINUM, as our food is very easy to digest and the ingredients it contains are of very high quality. Please note, however, that a dog's metabolism decreases with age and the amount of food should be reduced if necessary.
However, if your senior dog has special dietary requirements and a reduction in the amount of food is not enough to maintain its weight, we recommend that you switch to special senior food. Our subsidiary PLATINUM VETACTIVE offers senior dogs nutrition that is tailored precisely to their needs.
If your dog is diagnosed with a disease in old age, we recommend an individual consultation with our veterinary department.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken (Mini), Adult Beef (Mini), Adult Lamb (Mini) or Adult Iberico (Mini) depends on your dog's preferences and which flavours they like best. Of course, you can also switch between the three flavours as you wish. Your dog will be optimally supplied with all the nutrients, vitamins, and minerals they need with each of our food varieties. We offer smaller kibbles for dogs up to 10 kg with our “Mini” variants.
You can obtain more information on the optimum feeding quantity via our digital feed advisor, which calculates your dog's individual requirements quickly and conveniently.
We recommend storing our dry food in the included bag. The food is packed airtight in the bag immediately after production and is not stored temporarily. To keep the contents as fresh and flavourful as possible, our bags have an integrated freshness seal.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.
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