Our dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
extra tasty,
as nutritious as BARF,
excellent for building muscle,
quickly digestible,
effectively absorbed and
chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
Our fresh meat content: Checking recipe compliance at the point of preparation
For contaminants, to protect the health of your best friend
Our declaration
Our experience reports
My little Russian Toy Terrier, Lady, loves her PLATINUM food.
She tolerates it also very well
and doesn't have any dandruff, which is unfortunately often the case with other food.
I am very happy and will keep using PLATINUM.
Anke L. with her dog Lady
Dear team, we have two Newfoundland who are now five years old. One of them had been getting smaller and smaller open spots under his coat since we bought him, the doctor said it was an allergy to something. We tried the more expensive anti-allergenic food without cereals, gluten etc. However, the ingredients made us suspicious, especially because they didn't stop the allergy. The other dog has had significant problems with his joints from an early age.
After I read an interesting book about the nutrition of wolves, I completely changed my mind. Both now get PLATINUM dry dog food Iberico + Greens in the morning and raw beef, turkey and chicken in the evening.
This combination is excellent! No more allergies for half a year. Joints are no longer an issue either. We also add herbal joint supplements to the food.
And when we travel and can't get hold of fresh meat, we combine the great Iberico + Greens and the practical wet food. Thank you, PLATINUM! We will remain loyal!
Pamela B. with Egar Bär von der Gonheide
We always buy the Beef+Potato dry food, and we are very happy with it. Luna loves the food and throws herself at it.
Since we’ve been feeding her PLATINUM, she hasn’t had any anal gland problems.
It took a long time, but by trying different dog food samples, we found the right food.
Anika B. with her dog Luna
Before I discovered PLATINUM dog food, I had tried numerous kinds of dog food, but my dog didn’t tolerate any of them. It is only since she started eating PLATINUM dog food that her digestive problems have disappeared. Whether it’s wet or dry, and whatever the flavour,
Nala loves it all,
especially the snacks ;)
Stephanie R. with her dog Nala
After we bought Kira from her previous owners at the age of about 7 months, we switched to PLATINUM wet and dry dog food, as we had already fed our previous dog with it. The dry dog food Kira was fed by her previous owner made her thirsty, and she also smelled. We have been very satisfied customers for many years, because your food is of very high quality, is enjoyed and well tolerated. Kira loves having the dry dog food as a reward. At lunchtime she gets a portion of wet food, which is always eagerly awaited. We can recommend PLATINUM with a clear conscience, as we consider it to be the best food brand. Our previous dog reached the age of 16 and we are convinced that PLATINUM contributed to this great age. A big THANK YOU - keep up the good work!
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs - from Chihuahuas to Great Danes - and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Healthy senior dogs can continue to be fed with PLATINUM, as our food is very easy to digest and the ingredients it contains are of very high quality. Please note, however, that a dog's metabolism decreases with age and the amount of food should be reduced if necessary.
However, if your senior dog has special dietary requirements and a reduction in the amount of food is not enough to maintain its weight, we recommend that you switch to special senior food. Our subsidiary PLATINUM VETACTIVE offers senior dogs nutrition that is tailored precisely to their needs.
If your dog is diagnosed with a disease in old age, we recommend an individual consultation with our veterinary department.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken, Adult Beef, Adult Lamb or rather Adult Iberico, you can - as long as your
four-legged friend is not aware of any intolerances - chose after your
dog's preferences. Of course, you can also switch between the four
varieties as you wish. Each of our dry foods varaities suppy a healthy
dog with it needs.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.
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Our experience reports
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