Product details
We use Fleischsaftgarung to prepare our wet food Menu Turkey+Salmon. Fleischsaftgarung is a method of preparing fresh meat. It was developed in the kitchen and not in the feed industry. The method is based on techniques often used by culinary chefs to make meat tastier and healthier by using meat juices. Fleischsaftgarung is a carefully selected combination of these cooking techniques, adapted to the physical needs and interests of dogs.
Fleischsaftgarung is a process in which fresh meat is cooked in its own nutrient-rich meat juice, just like in the kitchen. Our wet food Menu Turkey+Salmon is created using the short cooking technique. This cooking technique only works in the Tetra Recart® carton because this enables the core temperature of the fresh meat to be reached more quickly via the narrow sides than in a can.
Due to Fleischsaftgarung, Menu is:
- particularly nutritious
- a treat for your dog
- highly digestible
- very yielding
- good for the teeth (less carbohydrates reduce tartar formation)
Fleischsaftgarung makes dog food equivalent to high-quality human food. We therefore do not call food cooked with Fleischsaftgarung ‘dog food’. After all, a best friend does not receive feed like the animals in the stable would.
We have our dog food tested regularly and independently by one of the most renowned test centres in Germany, the TÜV SÜD Elab.
Composition
Fresh turkey meat (63 %), fresh salmon (20 %), dehydrated potato, dehydrated vegetables (broccoli, carrots, leek), olive oil. |
Analytical constituents
Crude protein 14.2 % | Crude fibre 0.6 % |
Crude fat 9.5 % | Calcium 0.95 % |
Crude ash 2.5 % | Phosphorus 0.6 % |
Moisture (natural content) 69.0 % |
Additives per kg
Vitamins: 3a671/vitamin D3 480 IU, 3a700/vitamin E 60 mg. Trace elements: 3b405/copper 1 mg, 3b603/zinc 15 mg, 3b801/selenium 0.03 mg.
Food change
The changeover from conventional wet food to PLATINUM Menu can be made immediately without any transitional phase. If your dog has a very sensitive stomach, you can give it the PLATINUM Menu over a period of 1-2 days, introducing it slowly until the animal has fully changed over to it.
Daily feeding amount
Dog's weight in kg | Feeding amount* per 1 kg body weight of the dog in g |
---|---|
1 - 10 | 30 |
11 - 25 | 25 |
25+ | 20 |
Example values wet food
Dog's weight in kg | Feeding amount* in g | 375-g-pack |
---|---|---|
1 | 30 | ≈ 1/12 |
2 | 60 | ≈ 1/6 |
4 | 120 | ≈ 1/3 |
8 | 240 | ≈ 2/3 |
10 | 300 | ≈ 5/6 |
* Recommended guideline for the average active dog
Our experience reports

Before I discovered PLATINUM dog food, I had tried numerous kinds of dog
food, but my dog didn’t tolerate any of them. It is only since she started
eating PLATINUM dog food that her digestive problems have disappeared. Whether
it’s wet or dry, and whatever the flavour,
Nala loves it all,
especially the snacks
;)
Stephanie R. with her dog Nala

Fiona is a very active dog, but she’s also a bit of a princess. Not every food is good enough for her. With PLATINUM, we’ve finally found a food that she really likes to eat. She likes both the wet and dry variety.
Michelle H. with her dog Fiona

Unfortunately,
Loki is quite picky with food. After weeks of trying everything, we were
recommended PLATINUM.
We tried the wet food MENU Pure Fish.
I have to say that the TetraPaks are a bit strange at first and I had certain
reservations about the portion size. However, the food comes out of the pack
easily and can then be thrown in the bin to save space.
It has a very soft consistency, a bit like a mousse.
It is really well digested, and Loki appears to enjoy it :)
No more diarrhoea or flatulence!
We have only been a customer of PLATINUM for a
short time and are so far very satisfied.
Jacqueline B. with her dog Loki

We have been using PLATINUM wet and dry dog food since we got our dog in 2015. No matter what flavour, she enjoys eating it and tolerates it very well.
Many people notice that Sally has a beautiful shiny coat
and I think this is mainly due to her diet.
We usually add a little “sauce” from the wet food to the dry food, which she really loves :)
Yvonne S. with her dog Sally
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Since 2016, we are the first-time dog owners of an Elo female dog from the Spreewald. We started with barf feeding, which was recommended by the breeder, but after a few months Ella's eating behaviour became very bad and we were quite concerned. Our vet recommended PLATINUM as he gave it to his own dogs. We tried it and with PLATINUM wet and dry dog food, Ella has become a beautiful adult lady dog who brings us a lot of joy. We can take her with us anywhere and she has become a real member of the family.
Many thanks to Platinum for making our dog feel good!
Gabriele E. with his dog Ella
Product recommendations
FAQ
- Why is the food the same, no matter what the breed of dog?
- Why does PLATINUM not have a variety for older dogs?
- Can I give my dog wet food and dry food on the same day?
- Which variety of wet food do I choose for my dog?
- How do I switch form conventional wet food to PLATINUM Menu?
- Why does PLATINUM process fresh meat?
- How long is the shelf live of PLATINUM?
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
A healthy senior dog can still be fed with PLATINUM as our food is very easy to digest and the ingredients it contains are of high quality. Please note, however, that the energy expenditure decreases with the age and the amount of food should be reduced if necessary. If an illness is discovered in your older dog, we recommend individual advice from our veterinary department.
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
The choice between all of our varieties is entirely dependent on your dog's taste. You can switch between the adult flavors at any time as you wish, as long as there are no known intolerances. Each of our varieties is a complete feed to meet all of your dogs needs.
The switch from conventional wet food to PLATINUM Menu should be done immediately without a transition phase. If your dog has a very sensitive stomach, you can slowly add PLATINUM Menu over a period of 1-2 days until the changeover is completed.
Compared to conventional dry food, which is mainly made from meat meal, the slow-cook meat juice method requires at least 70% fresh meat in order to prepare PLATINUM dry food. The difference between meat meal and fresh meat is very huge. In order to obtain meat meal from fresh meat, the fresh meat has to be heated strongly and exposed to high heat for a long time, often also to high pressure. This removes the nutrient-rich meat juice from the fresh meat in addition to the flavor carrier fat. Meat meal therefore is significantly lower in nutrients than fresh meat. We know from cooking that meat juice and fat make the roast a pleasure in the first place, which is why we do not prepare the Sunday roast with meat meal. Thanks to the slow-cook meat juice method, the PLATINUM dry food does not contain any locks or flavors, no coloring or odorous substances and no flavor enhancers.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.