Our Menu Pure Fish wet food is prepared by Fleischsaftgarung. This is a special cooking method for fresh meat. Fleischsaftgarung has evolved from a combination of selected preparation techniques often used by top chefs to make fresh meat tastier and also healthier through the meat juice. Therefore, Fleischsaftgarung is actually a preparation method of human food. As in the kitchen, fresh meat is cooked only in its own nutrient-rich meat juices over a long period of time and at a low temperature.
Due to Fleischsaftgarung, Menu Pure Fish is:
- particularly nutritious
- a treat for your dog
- digestible and easily processed
- extremely high-yield due to the high nutrient density
- good for the teeth (less carbohydrates reduce tartar formation)
- good for the figure (fewer carbohydrates reduce the risk of obesity)
The preparation process of Fleischsaftgarung thus raises dog food to the level of human food, resulting in an increase in quality of life for your best friend.
|Fresh sardine (40 %), fresh tuna (25 %), fresh trout (18 %), sunflower oil, dehydrated potato, dehydrated vegetables (broccoli, carrots, leek), olive oil.|
|Crude protein 16.5 %||Crude fibre 0.2 %|
|Crude fat 9.0 %||Calcium 0.52 %|
|Crude ash 2.4 %||Phosphorus 0.46 %|
|Moisture (natural content) 68.0 %|
Additives per kg
|Vitamins: 3a700/vitamin E 60 mg. Trace elements: 3b405/copper 1 mg, 3b603/zinc 15 mg.|
The changeover from conventional wet food to PLATINUM Menu can be made immediately without any transitional phase. If your dog has a very sensitive stomach, you can give it the PLATINUM Menu over a period of 1-2 days, introducing it slowly until the animal has fully changed over to it.
Daily feeding amount
|Dog's weight in kg||Feeding amount* per 1 kg body weight of the dog in g|
|1 - 10||30|
|11 - 25||25|
Example values wet food
|Dog's weight in kg||Feeding amount* in g||375-g-pack|
* Recommended guideline for the average active dog
Our experience reports
Before I discovered PLATINUM dog food, I had tried numerous kinds of dog food, but my dog didn’t tolerate any of them. It is only since she started eating PLATINUM dog food that her digestive problems have disappeared. Whether it’s wet or dry, and whatever the flavour,
Nala loves it all,
especially the snacks
Stephanie R. with her dog Nala
Uno is a playful and lively fox terrier. Food isn’t just about nutrition for him, he loves his treats. We have already used PLATINUM dry dog food in the dog school to reward him for obeying commands or to motivate him for new tricks. He also loves it when we put them into his food ball, and he has to roll it to release little bits.
We add some of the small juicy portion cups to each order. These are served on special days as “feasts”. Yes, Uno is a little spoiled.
PLATINUM helps with that: we regularly receive our parcel delivered automatically to our home. Always first-class service and quality. And if we postpone our subscription for a few days, the service team is always friendly and helpful. Thank you, PLATINUM!
Cornelia W. with her dog Uno
He used to eat different brands and types of food. However, after a while, the foods wouldn’t agree with him, so we would try another, and this went on for some time.
I switched to PLATINUM over 2 years ago and since then he has never had a problem. He tolerates the food really well, both wet and dry. The main reason I chose PLATINUM was its high meat content. Also, the wet food smells really good and the dry food is slightly soft. It is also very wholesome.
We are very happy that we switched to PLATINUM and will remain loyal customers.
Yvonne A. with her dog Rocky
Luke has had stomach problems since he was a puppy. Even changing over to well-known food types has not helped. I heard about PLATINUM from a friend, but I was very sceptical initially. As with all recommendations, I did some thorough research first, but I was quickly convinced by the many positive customer reviews and the excellent composition of the food. Ordering and delivery were both very quick. I immediately switched Luke to PLATINUM and after 4 days he was feeling better than ever.
No more stomach problems
and he was much better in general. I definitely won’t change again, and my next dog will also get PLATINUM.
Cindy K. with her dog Luke
My little Russian Toy Terrier, Lady, loves her PLATINUM food.
She tolerates it also very well
and doesn't have any dandruff, which is unfortunately often the case with other food.
I am very happy and will keep using PLATINUM.
Anke L. with her dog Lady
- Why is the food the same, no matter what the breed of dog?
- Why does PLATINUM not have a variety for older dogs?
- Can I give my dog wet food and dry food on the same day?
- Which variety of wet food do I choose for my dog?
- How do I switch form conventional wet food to PLATINUM Menu?
- Why does PLATINUM process fresh meat?
- Does PLATINUM perform animal experiments?
- How long is the shelf live of PLATINUM?
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
A healthy senior dog can still be fed with PLATINUM as our food is very easy to digest and the ingredients it contains are of high quality. Please note, however, that the energy expenditure decreases with the age and the amount of food should be reduced if necessary. If an illness is discovered in your older dog, we recommend individual advice from our veterinary department.
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
The choice between all of our varieties is entirely dependent on your dog's taste. You can switch between the adult flavors at any time as you wish, as long as there are no known intolerances. Each of our varieties is a complete feed to meet all of your dogs needs.
The switch from conventional wet food to PLATINUM Menu should be done immediately without a transition phase. If your dog has a very sensitive stomach, you can slowly add PLATINUM Menu over a period of 1-2 days until the changeover is completed.
Compared to conventional dry food, which is mainly made from meat meal, the slow-cook meat juice method requires at least 70% fresh meat in order to prepare PLATINUM dry food. The difference between meat meal and fresh meat is very huge. In order to obtain meat meal from fresh meat, the fresh meat has to be heated strongly and exposed to high heat for a long time, often also to high pressure. This removes the nutrient-rich meat juice from the fresh meat in addition to the flavor carrier fat. Meat meal therefore is significantly lower in nutrients than fresh meat. We know from cooking that meat juice and fat make the roast a pleasure in the first place, which is why we do not prepare the Sunday roast with meat meal. Thanks to the slow-cook meat juice method, the PLATINUM dry food does not contain any locks or flavors, no coloring or odorous substances and no flavor enhancers.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.