Product details
Our Menu wet food is prepared by Fleischsaftgarung. This is a special cooking method for fresh meat. Fleischsaftgarung has evolved from a combination of selected preparation techniques often used by top chefs to make fresh meat tastier and also healthier through the meat juice. Therefore, Fleischsaftgarung is actually a preparation method of human food. As in the kitchen, fresh meat is cooked only in its own nutrient-rich meat juices over a long period of time and at a low temperature.
Due to Fleischsaftgarung, Menu is:
- particularly nutritious
- a treat for your dog
- digestible and easily processed
- extremely high-yield due to the high nutrient density
- good for the teeth (less carbohydrates reduce tartar formation)
- good for the figure (fewer carbohydrates reduce the risk of obesity)
The preparation process of Fleischsaftgarung thus raises dog food to the level of human food, resulting in an increase in quality of life for your best friend.
Food change
The changeover from conventional wet food to PLATINUM Menu can be made immediately without any transitional phase. If your dog has a very sensitive stomach, you can give it the PLATINUM Menu over a period of 1-2 days, introducing it slowly until the animal has fully changed over to it.
Daily feeding amount
Dog's weight in kg | Feeding amount* per 1 kg body weight of the dog in g |
---|---|
1 - 10 | 30 |
11 - 25 | 25 |
25+ | 20 |
Example values wet food
Dog's weight in kg | Feeding amount* in g | 375-g-pack | 100-g-trays |
---|---|---|---|
1 | 30 | ≈ 1/12 | ≈ 1/3 |
2 | 60 | ≈ 1/6 | ≈ 2/3 |
4 | 120 | ≈ 1/3 | ≈ 1 1/5 |
8 | 240 | ≈ 2/3 | ≈ 2 1/3 |
10 | 300 | ≈ 5/6 | ≈ 3 |
* Recommended guideline for the average active dog
The DoggyCoach food tube allows you to reward your dog quickly and easily. It is ideal for dog training, walks, while travelling or for when you are on the go. Thanks to its slim shape, the DoggyCoach fits in any handbag or jacket pocket.
The volume of the feeding tube is 89 ml. It is made of food-safe silicone and is 100% BPA-free. The lid can be screwed off completely for easy cleaning and filling. It is also dishwasher-safe.
The soft, flexible but also very stable shape makes it easy to handle for every dog owner.
The following wet food types are very suitable for use with the Doggy Coach:
- Pure Fish
- Turkey+Salmon
- Chicken
The following varieties also work, with some exceptions:
- Fish+Chicken
Our experience reports

After we bought Kira from her previous owners at the age of about 7 months, we switched to PLATINUM wet and dry dog food, as we had already fed our previous dog with it. The dry dog food Kira was fed by her previous owner made her thirsty, and she also smelled. We have been very satisfied customers for many years, because your food is of very high quality, is enjoyed and well tolerated. Kira loves having the dry dog food as a reward. At lunchtime she gets a portion of wet food, which is always eagerly awaited. We can recommend PLATINUM with a clear conscience, as we consider it to be the best food brand. Our previous dog reached the age of 16 and we are convinced that PLATINUM contributed to this great age. A big THANK YOU - keep up the good work!
Nicole K. with her dog Kira

Luke has had stomach problems since he was a puppy. Even changing over to well-known food types has not helped. I heard about PLATINUM from a friend, but I was very sceptical initially. As with all recommendations, I did some thorough research first, but I was quickly convinced by the many positive customer reviews and the excellent composition of the food. Ordering and delivery were both very quick. I immediately switched Luke to PLATINUM and after 4 days he was feeling better than ever.
No more stomach problems
and he was much better in general. I definitely won’t change again, and my next dog will also get PLATINUM.
Cindy K. with her dog Luke

Unfortunately,
Loki is quite picky with food. After weeks of trying everything, we were
recommended PLATINUM.
We tried the wet food MENU Pure Fish.
I have to say that the TetraPaks are a bit strange at first and I had certain
reservations about the portion size. However, the food comes out of the pack
easily and can then be thrown in the bin to save space.
It has a very soft consistency, a bit like a mousse.
It is really well digested, and Loki appears to enjoy it :)
No more diarrhoea or flatulence!
We have only been a customer of PLATINUM for a
short time and are so far very satisfied.
Jacqueline B. with her dog Loki

Fiona is a very active dog, but she’s also a bit of a princess. Not every food is good enough for her. With PLATINUM, we’ve finally found a food that she really likes to eat. She likes both the wet and dry variety.
Michelle H. with her dog Fiona

We have used PLATINUM dry dog food since 2007. All our dogs have enjoyed it without having to add anything. We now have our fourth dog eating this food. He comes from Greece and when we first got him, he had very bad fur and brittle claws. After about four weeks, people were telling us that he had a very beautiful and shiny coat. The dry dog food smells great, and I like its soft consistency compared to other dry foods. In between meals, he gets wet food as a reward when in training. We are very happy with this dog food.
Jennifer D. with her dog Cooper
Product recommendations
FAQ
- Why is the food the same, no matter what the breed of dog?
- Why does PLATINUM not have a variety for older dogs?
- Can I give my dog wet food and dry food on the same day?
- How do I switch form conventional wet food to PLATINUM Menu?
- Does PLATINUM perform animal experiments?
- How long is the shelf live of PLATINUM?
Every dog is originally descended from wolves, the digestive tract is designed for meat. Our kibbles are designed in such a way that they can be absorbed easily by any breed from the Chihuahua to the Great Dane and they satisfy the needs of all breeds equally.
A healthy senior dog can still be fed with PLATINUM as our food is very easy to digest and the ingredients it contains are of high quality. Please note, however, that the energy expenditure decreases with the age and the amount of food should be reduced if necessary. If an illness is discovered in your older dog, we recommend individual advice from our veterinary department.
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
The switch from conventional wet food to PLATINUM Menu should be done immediately without a transition phase. If your dog has a very sensitive stomach, you can slowly add PLATINUM Menu over a period of 1-2 days until the changeover is completed.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
The dry dog food is durable for 18 month after production, the wet dog food MENU is durable for 36 month and MENU Mini for 24 months after production.