Our milestones

2023

• Our wet dog food prepared with FSG is now available in two additional sizes.
• Introduction of our functional snacks: Fit-Bits, which can have various positive effects and additional benefits for dogs thanks to natural ingredients.

• The well-known German top chef Mike Süsser shows how dog food prepared with FSG (Fleischsaftgarung) can be easily recreated at home for human taste thanks to the special preparation method - for a shared experience with your four-legged friend.
• Once again, and for the 5th year in a row, first place in the CheckForPet food check in the dog food category.
• Just one year after its market launch, MeatCrisp from the Freshmeatdryer takes 2nd place in the CheckForPet food check and is ranked 1st in terms of composition.

• The partnership with 1. FSV Mainz 05 is further strengthened by PLATINUM becoming an official sponsor of the Mainz 05 youth training centre in the 23/24 season.

• For the first time, the PLATINUM Bundeshundespiele take place at Bernsteinsee. The event for every dog and every human inspires two- and four-legged friends and creates unforgettable moments together.
  

2022

• Introducing our complete dry cat food: MeatCrisp from the Freshmeatdryer
  

• Ranked as Top Rated Pet Food in the CheckForPet pet food check for the fourth time in a row
  

2021

• Big name: We call our unchanged preparation method Fleischsaftgarung and win Snoopy as an ambassador.
• Our dog food gets tested regularly and independently by TÜV Süd ELAB. The following is checked: our proportion of fresh meat (Checking compliance with the recipe at the preparation site), our declaration and for harmful substances to protect the health of your best friend.
• Our new online shop launches.
• Once again 1st place in the CheckForPet food check in the section of dry dog food
  

2020

• Again ranked as Top 1 Rated Brank in the range of pet food by CheckForPet.

2019

• PLATINUM ranked first in the CheckForPet pet food check with more than 250 food brands and 100.000 customer reviews..
• More than 50.000 positive reviews on Trusted-Shops from verified customers.
  

2016

• Launch of our wound- and healing-balm „SkinCare” for dogs and cats.
  

2015

• We are the first and only dog food whose amount of fresh meat gets certified, by TÜV Rheinland.
  
• Launching our wet food Menu mini in the 100g-tray.
• According to a great majority of user of the leading German online community gutefrage.net PLATINUM gets voted as the most popular dog food.
  

2011

• Introduction of our wet food Menu, packed in Tetra Recart and prepared with a special slow cooking method. Just like our dry food cooked only in the meat juice - without added water.
  

2010

• Moving to Bingen am Rhein.
• Relaunch of the PLATINUM homepage.
  

2008

• Our dental care OralClean+Care for dogs and cats is introduced and prized with the "Goldener Schau Schau" in 2013.
  

2006

• Our treat and training snacks made by Fleischsaftgarung are available: Fit-Sticks und Click-Bits.
  

2004

• PLATINUM is founded.
  
• Introduction of our dry food, already prepared with Fleischsaftgarung.
  

2000

• Rainer Voortman and two other friends start to develop a new cooking method, that brings dog food on the level of human food to increase the quality of life for our best friend.