Frequently Asked Questions

We recommend storing our dry food in the included bag. The food is packed airtight in the bag immediately after production and is not stored temporarily. To keep the contents as fresh and flavourful as possible, our bags have an integrated freshness seal.

A balanced diet is essential for a puppy to develop into a healthy adult dog. That's why our Puppy Chicken (Mini) only contains ingredients that are important for healthy development, and does not contain additives such as green-lipped mussel extract. A puppy's body is not just growing physically — it is also in a learning phase. Among other things, one of the most important substances from the green-lipped mussel is produced by the dog's own body. In order not to interfere with this production, we refrain from providing additional green-lipped mussel extract or other supplements in the first three months of life. These are valuable ingredients for an adult dog, which is why they are included in our Adult Chicken (Mini) dry food.

The only difference is the size of the kibble. The recipe and preparation method remain identical in all sizes to ensure consistent quality and optimum nutrition.

Fit-Bits and Click-Bits have a shelf life of 18 months, both open and closed.

All information on the minimum shelf life of PLATINUM snacks can also be found on the product packaging.

All varieties of our dry food are available in both Adult and Adult Mini. This means there are no restrictions on the choice of flavour.

The size of the kibble makes it suitable for small dogs up to 10 kg. However, you can also use our Mini dry food for training larger dog breeds or if your four-legged friend generally prefers smaller kibble.

If you would like a customised solution for your dog, please contact our customer service team at info@platinum.com or call our free service number: 0800 3 64 36 63

Our food is designed for healthy dogs. For dogs with sensitive stomach, we recommend Adult Iberico or Adult Iberico Mini. The Iberian pig is an exclusive, original breed of pig. Its meat is rich in nutrients, low in cholesterol and contains many unsaturated fatty acids and vitamin B1. As a rare source of protein, it can be particularly suitable for food-sensitive dogs and dogs with food allergies, but it is not a monoprotein food. Our Adult Iberico dry food offers a high-quality alternative for dogs with allergies or intolerances.

If you would like a customised solution for your dog, please contact our customer service team at info@platinum.com or call our free service number: 0800 3 64 36 63.

Thanks to its balanced ingredients, PLATINUM dog food is sufficient as a complete diet. Tailored to the needs of a healthy dog, our food prepared with FSG contains all the important minerals, trace elements, and vitamins your dog needs. PLATINUM dog food is also characterised by its high fresh meat content.

Puppies in particular need sufficient energy and more protein in the first few months of their life to ensure healthy growth and development.

At the request of our customers, we have introduced different kibble and packaging sizes. Among other things, this allows smaller dogs to eat dry food more easily thanks to smaller kibbles. In addition, different sizes of dry and wet food allow for better portioning. However, this does not change the tried-and-tested composition of our dry and wet food. The recipe and preparation method remain identical in all sizes to ensure consistent quality and optimum nutrition.