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Product details
Our Puppy Chicken Mini dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Puppy Chicken Mini prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
- extra tasty,
- as nutritious as BARF,
- excellent for building muscle,
- quickly digestible,
- effectively absorbed and
- chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest
For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
- Our fresh meat content: Checking recipe compliance at the point of preparation
- For contaminants, to protect the health of your best friend
- Our declaration
Complete food for puppies and young dogs
Composition
Fresh chicken meat 73 %, broken rice, fish*, apple pulp*, salmon oil** (omega-3), brewer’s yeast*, flaxseed oil** (omega-3), olive oil**, potassium chloride. (*dried, **cold-pressed, virgin)
Analytical constituents
| Crude protein 27.0 % | Crude fibre 2.0 % |
| Crude oils and fats 16.0 % | Calcium 1.5 % |
| Crude ash 7.9 % | Phosphorus 1.0 % |
| Moisture (natural content) 19.0 % | |
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.
Calories per 100 g
364,4 kcal
Food change
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
| Dog's age | |||||||
|---|---|---|---|---|---|---|---|
| Estimated weight of the adult dog |
2 months | 4 months | 6 months | 8 months | 10 months | 12 months | |
| recommended daily feeding amount | |||||||
| 1 kg | 25g | 30g | 40g | 30g | 30g | 30g | |
| 2,5 kg | 50g | 55g | 60g | 55g | 55g | 50g | |
| 3 kg | 55g | 60g | 75g | 65g | 65g | 65g | |
| 5 kg | 85g | 105g | 110g | 100g | 95g | 85g | |
| 7,5 kg | 115g | 145g | 150g | 140g | 135g | 115g | |
| 10 kg | 130g | 160g | 175g | 165g | 160g | 150g | |
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Our experience reports
He used to eat different brands and types of food. However, after a while, the foods wouldn’t agree with him, so we would try another, and this went on for some time.
I switched to PLATINUM over 2 years ago and since then he has never had a problem. He tolerates the food really well, both wet and dry. The main reason I chose PLATINUM was its high meat content. Also, the wet food smells really good and the dry food is slightly soft. It is also very wholesome.
We are very happy that we switched to PLATINUM and will remain loyal customers.
Yvonne A. with her dog Rocky
Luke has had stomach problems since he was a puppy. Even changing over to well-known food types has not helped. I heard about PLATINUM from a friend, but I was very sceptical initially. As with all recommendations, I did some thorough research first, but I was quickly convinced by the many positive customer reviews and the excellent composition of the food. Ordering and delivery were both very quick. I immediately switched Luke to PLATINUM and after 4 days he was feeling better than ever.
No more stomach problems
and he was much better in general. I definitely won’t change again, and my next dog will also get PLATINUM.
Cindy K. with her dog Luke
Before, Abby would always start refusing dry food after a couple of weeks. Her faeces were always very soft, almost diarrhoea-like. Since she started eating PLATINUM, this has all changed. I was sceptical at first whether such a small portion would fill her up, but it seems to be very filling. The best thing is that she looks forward to her food and always enjoys eating it.
Her coat is shiny.
We are particularly pleased that since she started eating PLATINUM, her flatulence has stopped.
Svenja F. with her dog Abby
We have been using PLATINUM wet and dry dog food since we got our dog in 2015. No matter what flavour, she enjoys eating it and tolerates it very well.
Many people notice that Sally has a beautiful shiny coat
and I think this is mainly due to her diet.
We usually add a little “sauce” from the wet food to the dry food, which she really loves :)
Yvonne S. with her dog Sally
Wally came to us when he was nine weeks old. For the first four weeks, he was fed the food he received from the breeder. However, we were not satisfied, and our little darling didn't like it at all and in the end, he did not want to touch it. We spent several days researching high-quality dry food brands, and finally we settled on Puppy Chicken from PLATINUM. As soon as we opened the bag, we were impressed by the consistency and smell of the food. Wally felt the same way, because he was bouncing up and down and could hardly wait to try it. He absolutely loves it. He almost inhaled the food, which was very unlike him. After just a week, we began to notice changes. Before, he would have very soft faeces 8-10 times a day. Since eating PLATINUM, this has gone down to 2-3 times and they’re solid. He is also much more agile, and his coat has become incredibly soft and shiny. We are often asked about his food. Since he still likes it at nearly six months, we use it as a treat in training. He is still crazy about it. So, we are 100% PLATINUM converts. Thank you for making such a great dry food. There’s nothing better than seeing our dog so happy.
Linda M. with her dog Wally
Product recommendations
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FAQ
The timing of the change from puppy dry dog food to adult dry dog food depends (among other things) on the expected size and breed of your dog.
Small breeds (such as Dachshunds and Pugs) can be given puppy dry dog food up to 12 months of age. Medium-sized dogs (e.g. Australian Shepherds, Border Collies) can usually switch to adult food after they have finished teething (approx. 6 months of age), while large breeds (e.g. Bernese Mountain Dogs, Rhodesian Ridgebacks) can be fed adult dry dog food from the age of 4 months. Due to the nutrient composition, we recommend switching to Adult Chicken (Mini) to ensure an optimal supply.
If you would like a customised solution for your dog, please contact our customer service team at info@platinum.com or call our free service number: 0800 3 64 36 63
If an earlier changeover to an adult food is made, we recommend following the feeding recommendations for puppies until they are 12 months old in order to ensure an adequate supply of nutrients with optimum (and not maximum) growth rates. You can also get more information on optimal feeding via our digital food advisor.
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs - from Chihuahuas to Great Danes - and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
To avoid causing problems in the puppy learning to produce the important substances contained in the extract on its own, they should not be supplied in the food in the first 3 months.
Puppies in particular need sufficient energy and more protein in the first few months of their life to ensure healthy growth and development.
You can obtain more information on the optimum feeding quantity via our digital feed advisor, which calculates your dog's individual requirements quickly and conveniently.
A balanced diet is essential for a puppy to develop into a healthy adult dog. That's why our Puppy Chicken (Mini) only contains ingredients that are important for healthy development, and does not contain additives such as green-lipped mussel extract. A puppy's body is not just growing physically - it is also in a learning phase. Among other things, one of the most important substances from the green-lipped mussel is produced by the dog's own body. In order not to interfere with this production, we refrain from providing additional green-lipped mussel extract or other supplements in the first three months of life. These are valuable ingredients for an adult dog, which is why they are included in our Adult Chicken (Mini) dry food.
The only difference is the size of the kibble. The recipe and preparation method remain identical in all sizes to ensure consistent quality and optimum nutrition.
We recommend storing our dry food in the included bag. The food is packed airtight in the bag immediately after production and is not stored temporarily. To keep the contents as fresh and flavourful as possible, our bags have an integrated freshness seal.
The size of the kibble makes it suitable for small dogs up to 10 kg. However, you can also use our Mini dry food for training larger dog breeds or if your four-legged friend generally prefers smaller kibble.
If you would like a customised solution for your dog, please contact our customer service team at info@platinum.com or call our free service number: 0800 3 64 36 63
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.