Our Adult Iberico* dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Adult Iberico prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
extra tasty,
as nutritious as BARF,
excellent for building muscle,
quickly digestible,
effectively absorbed and
chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
Our fresh meat content: Checking recipe compliance at the point of preparation
For contaminants, to protect the health of your best friend
Our declaration
* Our dry dog food prepared with FSG has a new, elegant design, although the preparation method and recipe remain unchanged, of course! As part of the new design, we have also unified the names of the products. You will therefore find our Iberico+Greens dry food under the name Iberico. However, in order to be environmentally conscious, we are not disposing of the remainder of the previously used pouches, but are of course using them up. The innovative new pouches will therefore gradually replace the old ones - starting with Adult Chicken in 5kg pouches. The other varieties and packaging sizes will also be gradually replaced, probably by April.
Food change We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
We have used PLATINUM dry dog food since 2007. All our dogs have enjoyed it without having to add anything. We now have our fourth dog eating this food. He comes from Greece and when we first got him, he had very bad fur and brittle claws. After about four weeks, people were telling us that he had a very beautiful and shiny coat. The dry dog food smells great, and I like its soft consistency compared to other dry foods. In between meals, he gets wet food as a reward when in training. We are very happy with this dog food.
Jennifer D. with her dog Cooper
We have been using PLATINUM wet and dry dog food since we got our dog in 2015. No matter what flavour, she enjoys eating it and tolerates it very well.
Many people notice that Sally has a beautiful shiny coat
and I think this is mainly due to her diet.
We usually add a little “sauce” from the wet food to the dry food, which she really loves :)
Yvonne S. with her dog Sally
I am really happy with the PLATINUM dry dog food. My dog is very sensitive, and his stomach gets upset very easily. That’s not the case with PLATINUM. His ears are clean,
he doesn’t have problems with skin irritation or digestion.
He loves all the varieties! Thank you for the high quality.
Verena G. with her dog Buddy
Uno is a playful and lively fox terrier. Food isn’t just about nutrition for him, he loves his treats. We have already used PLATINUM dry dog food in the dog school to reward him for obeying commands or to motivate him for new tricks. He also loves it when we put them into his food ball, and he has to roll it to release little bits.
We add some of the small juicy portion cups to each order. These are served on special days as “feasts”. Yes, Uno is a little spoiled.
PLATINUM helps with that: we regularly receive our parcel delivered automatically to our home. Always first-class service and quality. And if we postpone our subscription for a few days, the service team is always friendly and helpful. Thank you, PLATINUM!
Cornelia W. with her dog Uno
We tried a few kinds of food for Shadow, but they all gave him diarrhoea - until we tried yours. Since then, he hasn’t had any more digestion problems. He gets dry dog food in the morning and wet food in the evening. In addition, the body metabolises most of the food so only a little is excreted. It is also very digestible as it does not swell like other foods. It also smells very pleasant, so much so that my three-year-old nephew wanted to try it. We are very satisfied with it and highly recommend it, so we are very happy that we can order it again and again without any problems.
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs - from Chihuahuas to Great Danes - and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
Compared to conventional dry food, which is mainly made from meat meal, dog food prepared with FSG requires at least 70% fresh meat (muscle meat) to make PLATINUM dry food. There is a big difference between meat meal and fresh meat. Compared to fresh meat, meat meal is significantly inferior, as it is only produced after repeated heating under high pressure. As a result, meat meal has fewer nutrients, a higher ash content and lower protein digestibility than fresh meat. We know from cooking that meat juices and meat fat are what make a roast dinner a treat - which is why we don't prepare our Sunday roast with meat meal. Thanks to the process of cooking with FSG, PLATINUM dry food is completely free from attractants, flavourings, colourings, odours, and flavour enhancers.
Healthy senior dogs can continue to be fed with PLATINUM, as our food is very easy to digest and the ingredients it contains are of very high quality. Please note, however, that a dog's metabolism decreases with age and the amount of food should be reduced if necessary.
However, if your senior dog has special dietary requirements and a reduction in the amount of food is not enough to maintain its weight, we recommend that you switch to special senior food. Our subsidiary PLATINUM VETACTIVE offers senior dogs nutrition that is tailored precisely to their needs.
If your dog is diagnosed with a disease in old age, we recommend an individual consultation with our veterinary department.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken, Adult Beef, Adult Lamb or rather Adult Iberico, you can - as long as your
four-legged friend is not aware of any intolerances - chose after your
dog's preferences. Of course, you can also switch between the four
varieties as you wish. Each of our dry foods varaities suppy a healthy
dog with it needs.
You can obtain more information on the optimum feeding quantity via our digital feed advisor, which calculates your dog's individual requirements quickly and conveniently.
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.
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