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Product details
Our Adult Beef Mini dry food has been prepared with FSG (Fleischsaftgarung). FSG is a method of preparing fresh meat. It comes from the kitchen rather than the feed industry. It was modelled on techniques that top chefs often use to prepare meat, in a tastier and also healthier way.
With FSG (Fleischsaftgarung), fresh meat is cooked in a vacuum at low temperature, using only its own meat juices. After a long cooking time, during which the moisture of the meat juice is slowly reduced, this dry food is created.
The dry food Adult Beef Mini prepared with FSG (Fleischsaftgarung) is primarily cooked meat which means following for your dog:
- extra tasty,
- as nutritious as BARF,
- excellent for building muscle,
- quickly digestible,
- effectively absorbed and
- chewable-soft due to the meat juice.
Our dry food also reduces the risk of gastric torsion because it does not swell in the stomach.
Safe and honest
For you, we have our dry food tested regularly and independently by one of the most renowned test centres in Germany, ELAB Analytik GmbH (formerly TÜV SÜD ELAB). What is tested:
- Our fresh meat content: Checking recipe compliance at the point of preparation
- For contaminants, to protect the health of your best friend
- Our declaration
Complete food for adult dogs
Composition
Fresh beef meat 70 %, potatoes*, peas*, lentils*, apple pulp*, fish*, brewer’s yeast*, salmon oil** (omega-3), olive oil**, yucca extract, green-lipped mussel extract, carrots*, tomatoes*, african marigold*, dandelion*, broccoli*, green tea*, chamomile*, oregano*, milk thistle seed*, cranberry seed*, seaweed*, potassium chloride. (*dried, **cold-pressed, virgin)
Analytical constituents
| Crude protein 24.0 % | Crude fibre 3.5 % |
| Crude oils and fats 16.0 % | Calcium 1.5 % |
| Crude ash 7.0 % | Phosphorus 0.8 % |
| Moisture (natural content) 19.0 % | |
Vitamins: 3a672a/vitamin A 10,000 IU, 3a671/vitamin D3 1,600 IU, 3a700i/vitamin E 150 mg. Trace elements: 3b108/iron 75 mg, 3b203/iodine 3 mg, 3b413/copper 19 mg, 3b506/manganese 40 mg, 3b607/zinc 150 mg, 3b814/selenium 0.2 mg.
Calories per 100 g
362 kcal
Food change
We recommend an immediate change of dog food without a transitional phase. Due to the differences in digestibility, mixing PLATINUM Dry Food with another dry food is not advisable.
Daily feeding amounts
| Dog's weight in kg | Feeding amount in g |
|---|---|
| 1,0 - 3,0 | 30 - 55 |
| 3,0 - 5,0 | 55 - 85 |
| 5,0 - 7,5 | 85 - 115 |
| 7,5 - 10,0 | 115 - 150 |
- Serve dry or slightly moistened with water.
- Do not let the food soak for a long time, serve immediately.
- Always provide your dog with fresh water.
- Initially please feed using the lower recommended amount, only serve more if required.
Our experience reports
Unfortunately, Loki is quite picky with food. After weeks of trying everything, we were recommended PLATINUM. We tried the wet food MENU Pure Fish. I have to say that the TetraPaks are a bit strange at first and I had certain reservations about the portion size. However, the food comes out of the pack easily and can then be thrown in the bin to save space. It has a very soft consistency, a bit like a mousse. It is really well digested, and Loki appears to enjoy it :)
No more diarrhoea or flatulence!
We have only been a customer of PLATINUM for a short time and are so far very satisfied.
Jacqueline B. with her dog Loki
Before, Abby would always start refusing dry food after a couple of weeks. Her faeces were always very soft, almost diarrhoea-like. Since she started eating PLATINUM, this has all changed. I was sceptical at first whether such a small portion would fill her up, but it seems to be very filling. The best thing is that she looks forward to her food and always enjoys eating it.
Her coat is shiny.
We are particularly pleased that since she started eating PLATINUM, her flatulence has stopped.
Svenja F. with her dog Abby
We tried a few kinds of food for Shadow, but they all gave him diarrhoea - until we tried yours. Since then, he hasn’t had any more digestion problems. He gets dry dog food in the morning and wet food in the evening. In addition, the body metabolises most of the food so only a little is excreted. It is also very digestible as it does not swell like other foods. It also smells very pleasant, so much so that my three-year-old nephew wanted to try it. We are very satisfied with it and highly recommend it, so we are very happy that we can order it again and again without any problems.
Rita L. with her dog Shadow
Wally came to us when he was nine weeks old. For the first four weeks, he was fed the food he received from the breeder. However, we were not satisfied, and our little darling didn't like it at all and in the end, he did not want to touch it. We spent several days researching high-quality dry food brands, and finally we settled on Puppy Chicken from PLATINUM. As soon as we opened the bag, we were impressed by the consistency and smell of the food. Wally felt the same way, because he was bouncing up and down and could hardly wait to try it. He absolutely loves it. He almost inhaled the food, which was very unlike him. After just a week, we began to notice changes. Before, he would have very soft faeces 8-10 times a day. Since eating PLATINUM, this has gone down to 2-3 times and they’re solid. He is also much more agile, and his coat has become incredibly soft and shiny. We are often asked about his food. Since he still likes it at nearly six months, we use it as a treat in training. He is still crazy about it. So, we are 100% PLATINUM converts. Thank you for making such a great dry food. There’s nothing better than seeing our dog so happy.
Linda M. with her dog Wally
When I first became aware of the PLATINUM Iberico+Greens, we - especially Zoey - had already been on quite the quest. Zoey is allergic to pretty much everything... Time and again, food would trigger ear infections or severe diarrhoea.
Shortly after the switch I noticed that her skin was getting better, the flaky skin had disappeared... and so it continued! We have now been free from ear infections and diarrhoea for 1.5 years.
Switching was definitely worth it for us!
Nicola S. with her dog Zoey
Product recommendations
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FAQ
If you want to offer your dog a little variety, you can easily switch
between all types of PLATINUM food. It does not matter whether you give
wet food in the morning and dry food in the evening or vice versa. A
combination of wet and dry food in one meal is also possible, as both
forms of feeding have the same digestibility with PLATINUM.
Every dog is descended from the wolf, and the digestive tract is designed for the consumption of meat. Our dry food and wet food are designed to be easily consumed by all dogs - from Chihuahuas to Great Danes - and meet the needs of all breeds equally. Different sizes of dry food and wet food make it easier to portion out the food. The recipe and composition remain identical in all sizes to ensure consistent quality and optimum nutrition.
We recommend an immediate change in dog food without a transition phase. Due to the different digestibility, it is not recomendable to mix PLATINUM dry food with any other dry food.
No, you can rely on the fact that no animal experiments are done for the product development and production of our food and care products - neither by us, nor by any other third party.
Whether you give your dog Adult Chicken (Mini), Adult Beef (Mini), Adult Lamb (Mini) or Adult Iberico (Mini) depends on your dog's preferences and which flavours they like best. Of course, you can also switch between the three flavours as you wish. Your dog will be optimally supplied with all the nutrients, vitamins, and minerals they need with each of our food varieties. We offer smaller kibbles for dogs up to 10 kg with our “Mini” variants.
You can obtain more information on the optimum feeding quantity via our digital feed advisor, which calculates your dog's individual requirements quickly and conveniently.
The only difference is the size of the kibble. The recipe and preparation method remain identical in all sizes to ensure consistent quality and optimum nutrition.
We recommend storing our dry food in the included bag. The food is packed airtight in the bag immediately after production and is not stored temporarily. To keep the contents as fresh and flavourful as possible, our bags have an integrated freshness seal.
The size of the kibble makes it suitable for small dogs up to 10 kg. However, you can also use our Mini dry food for training larger dog breeds or if your four-legged friend generally prefers smaller kibble.
If you would like a customised solution for your dog, please contact our customer service team at info@platinum.com or call our free service number: 0800 3 64 36 63
In principle, a change is possible at any time. Different varieties can also be fed on the same day. However, we recommend feeding the opened bag first. In addition a selection in the bowl should be avoided, especially during the change phase to Platinum or if there are known intolerances.
The dry food can be kept unopened or opened after production for 18 months until the best-before date. The wet food can be kept unopened for 36 months and can be stored in the refrigerator for up to 3 days after opening.
All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.